Lessons Learned in Marketing

Deborah is a data scientist, conversion expert and the founder of GuessTheTest.com. She joins David to talk about the new site, and a wide-ranging conversion about A/B testing. They cover the difference between A/B testing and radical redesigns, explore the best practices of A/B testing and what is a good result? Enjoy the conversation!Check out Deborah's site: GuessTheTest.com

Christine Thille, Sales Manager at Rock 102 joins us to talk about radio. She shares thoughts about radio's effectiveness and relevance. How radio is working with digital, and some tips on getting raio to work well for you!

Briana Brownell is a data scientist in Saskatoon, and founder of Pure Strategy, an artificial intelligence company, helping business improve customer experiences by analyzing data. Enjoy the conversation!Connect with Pure Strategy: https://purestrategy.ai/Connect with Briana:https://www.linkedin.com/in/briana-brownell-08067921/   

Derek Robinson joins Kevin Hayes to talk digital media. Derek previously worked with Brad Wall to help him build his digital presence and now owns and operates Mash Media.  Derek talks about tactics and techniques he used to help strengthen Brad Wall's social presence, and the work he is doing now to help businesses succeed. He and Kevin talk lead generation, content and conversion along with a...

Harley Rivét joins David for a chat about his wort with the Saskatchewan Professional Marketing Association and his onw company, Deep Dish Digital. Enjoy the conversation!

Kelise Fraser joins Kevin Hayes to talk about the Saskatoon Police Service and their marketing and communications. Kelsie starts by turning the tables on Kevin, asking him a question. They explore how the Saskatoon Police Service communicates with the public, how social (especially Twitter) play a role. They are finding new uses for social media in communication and in police work and Kelsie...

Jon Mamela shares marketing and advertising initiatives Destination Canada is doing to attract international visitors, from influencers to Korean television programs.Destination Canada is tasked with attracting international visitors and our conversation covers some of the innovative programs and campaigns they've developed. Jon shares how Destination Canada finds out who the potential markets...

Tyson Liske is the General Manager of Trademark homes and he joins David to talk about, among other things, the Melissa and Tyson Show. The show has won a marketing award for Trademark Homes and Tyson shares the path to creating the show, how the show is made and where he sees the program moving forward.  Tyson talks about why they decided to do this, the risks, and what it takes to make it...

Vitaly Pecherskiy, Co-Founder & COO of StackAdapt, joins Kevin Hayes for an in-depth conversation on native advertising. They cover the native advertising landscape, quality vs quantity in native advertising, outcomes and measurement, and content production. Along the way, they explore examples of brands that use native well and clear up some of the terminologies. Enjoy the conversation!You...

On this episode, Kevin Hayes talks with Doug Lacombe, President and founder of Calgary digital agency Communicatto. Kevin and Doug talk about how people are using social media, content and the state of organic reach.Where it used to be you could publish to Facebook and you'd have a reasonable chance of reaching your audience, but now these platforms are choking off organic reach to promote...

Need proof that you can do whatever you put your mind to? Meet Winston. Winston is an 11-year-old aspiring quarterback. He wanted to learn to be a better football player and better quarterback so he sought out some pro players to talk to and that has turned into a marvelous podcast called Winston One On One. To date, he's published interviews with Khari Jones, Jovon Johnson, Amanda Ruller,...

This episode should be titled, "Swing for the Fences" and not because it's a home run, but it's the theme Justin and Greg keep coming back to in their conversation with David Bellerive. Greg Moore and Justin Reeves use their Facebook Live show to inform the social consulting they do with Pidgeon Social. As Greg says in the podcast, social media is not as much science as people think it is.Justin...

This week, Kevin Hayes hosts the podcast and talks with Cam Steed about Social Media Monitoring.The purpose of media monitoring is to capture content that is published by people. Typically brands monitor social networks, the web, radio, TV newspapers, etcetera for any mention of a keyword, phrase, brand name or a person. Cam breaks down the spectrum of what you can and can't monitor — and how...

This week David talks to Freddy Vandelinden of Dutch Cycle. At Dutch, old-world values connect with modern consumers. This is one of the top examples of a company consistently delivering a great customer experience. Freddy shares what he wants customers to feel when they come to Dutch Cycle.Why do they focus on customer service? And how do they hire staff that shares the passion for customer...

This week we revisit a conversation with Nicholas Webb.Nicholas noticed a number of years ago that brands were moving toward thoughtful innovation methods to invent better human experiences.He researched this for a number of years and it led to this book.His bestseller, What Customer Crave, is about customer experience innovation, and the way in which we can invent beautiful experiences...