Summary: Beyond Social Media Show, Episode 183<br> <br> Beyond Social Media Show co-hosts B.L. Ochman and David Erickson discuss United Airlines’ epic PR fail; Outrage at Sean Spicer’s Holocaust denial; Cleverbots who know 5 million words; Twitter reportedly zapping anti-United Airline Tweets; the “Ooola Ooola Zod” alien; Amazon’s influencer program; Burger King’s Whopper prank goes wrong; …and much, much more.<br> Best Digital Cases<br> Google Shuts Down Sneaky Burger King Ad<br> Burger King tried to prank voice activated devices into speaking the definition of the Whopper. But pranskters changed the Wikipedia page Whopper ingredients to include “cyanide” and “a medium-sized child.” And Google shut down the ad within hours of its launch. But we have a demo of how it worked.<br> <br> * <a href="https://www.buzzfeed.com/matthewzeitlin/it-looks-like-google-has-shut-down-burger-kings-ad" target="_blank">It Looks Like Google Has Shut Down Burger King’s Ad</a><br> * <a href="http://creativity-online.com/work/burger-king-connected-whopper-demo/51511" target="_blank">Demo: Burger King Connected Whopper</a><br> * <a href="http://www.businessinsider.com/burger-king-is-launching-a-tv-ad-with-a-disastrous-flaw-2017-4" target="_blank">Burger King’s newest TV ad has a disastrous flaw</a><br> <br> <br> Amazon Influencers<br> Amazon has started testing a version of its Amazon Affiliates program designed exclusively for online influencers.<br> <br> * <a href="https://techcrunch.com/2017/03/31/amazon-quietly-launches-its-own-social-media-influencer-program-into-beta/">Amazon Quietly Launches Its Own Social Media Influencer Program Into Beta</a> by <a href="https://twitter.com/SaraInTampa">Sarah Perez</a><br> * <a href="https://www.amazon.com/hz/wishlist/inf-interest">Amazon Influencer Program</a><br> <br> <a href="https://www.washingtonpost.com/news/the-switch/wp/2017/04/07/the-u-s-government-has-withdrawn-its-request-ordering-twitter-to-identify-a-trump-critic" target="_blank">Dept of Homeland Security has withdrawn its request ordering Twitter to identify a Trump critic</a><br> The legal battle between Twitter and the U.S. government ended Friday as the Department of Homeland Security withdrew its demand that Twitter release information to identify an account holder whose tweets have been critical of President Trump. Score one for free speech!<br> <br> * <a href="https://www.washingtonpost.com/news/the-switch/wp/2017/04/07/the-u-s-government-has-withdrawn-its-request-ordering-twitter-to-identify-a-trump-critic" target="_blank">The U.S. government has withdrawn its request ordering Twitter to identify a Trump critic</a><br> * Related link<br> <br> Clever Bots<br> Radiolab reports on three examples of very clever bots: 1) a dating bot, 2) a psychotherapy bot, and 3) Cleverbot.<br> <br> * <a href="http://www.radiolab.org/story/137466-clever-bots/">Clever Bots</a> by <a href="https://twitter.com/Radiolab">Radiolab</a><br> * <a href="http://www.cleverbot.com/">Cleverbot</a><br> <br> <br> “Ooola Ooola Zod” Aliens Invade TV<br> To illustrate the power of TV advertising, a 60-second spot by the marketing arm of TV broadcasters in the U.K., pays homage to science fiction movies. In the ad, a giant alien who only says “Ooola Ooola Zod” takes over all the TVs in England, causing huge panic. When the alien exits his craft, he and the craft turn out to be tiny. Watch the ad for the punchline.<br> <br> * <a href="https://www.mediapost.com/publications/out-to-launch/" target="_blank">“Ooola Ooola Zod” Aliens Invade TV</a><br> <br> <br> Worst Digital Cases<br> United Airlines Drags Passenger Off Flight, Enters PR Hall of Shame<br> United sparked worldwide protest when it dragged Dr David Dao, a seated paying passenger, off a plane after knocking him out. The airline then issued a mealy mouthed apology that fueled the soci...
