Summary: <p><span style="font-family: 'Helvetica Neue'; font-size: 14px;">Based on the bestselling book “</span><span style="font-family: 'Helvetica Neue'; font-size: 14px;">Influence</span><span style="font-family: 'Helvetica Neue'; font-size: 14px;">” by Robert Cialdini, t</span><span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-family: 'Helvetica Neue'; font-size: 14px;">his is the third week of our six-part "Weapons of Influence" miniseries within "The Science of Success"</span><span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-family: 'Helvetica Neue'; font-size: 14px;">. I</span><span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-family: 'Helvetica Neue'; font-size: 14px;">f you loved the book, this will be a great refresher on the core concepts. And if you haven't yet read it, some of this stuff is gonna blow your mind. </span></p><br> <div style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </div><br> <div> <span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-family: 'Helvetica Neue'; font-size: 14px;">So what are the 6 </span><span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-family: 'Helvetica Neue'; font-size: 14px;">weapons</span><span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-family: 'Helvetica Neue'; font-size: 14px;"> of </span><span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-family: 'Helvetica Neue'; font-size: 14px;">influence</span><span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-family: 'Helvetica Neue'; font-size: 14px;">?</span><br><blockquote style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-family: arial, sans-serif; font-size: 12.8px; color: #222222;"> <br> <div dir="ltr"> <br> <div style="font-family: 'Helvetica Neue'; font-size: 14px;"> <br> <ul> <li style="margin-left: 15px;">Reciprocation</li> <br> <li style="margin-left: 15px;">Consistency & commitment</li> <br> <li style="margin-left: 15px;">Social Proof</li> <br> <li style="margin-left: 15px;">Liking</li> <br> <li style="margin-left: 15px;">Authority</li> <br> <li style="margin-left: 15px;">Scarcity</li> <br> </ul> </div> <br> </div> <br> </blockquote> <br> <div dir="ltr"> <br> <div style="font-family: 'Helvetica Neue'; font-size: 14px;">Each one of these weapons can be a powerful tool in your toolbelt - and something to watch out for when others try to wield them against you. Alone, each of them can create crazy outcomes in our lives and in social situations - but together - or combined - they can create huge impacts.</div> <br> <div style="font-family: 'Helvetica Neue'; font-size: 14px;"> </div> <br> </div> <br> <span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-family: 'Helvetica Neue'; font-size: 14px;">Today’s episode covers the third weapon of </span><span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-family: 'Helvetica Neue'; font-size: 14px;">influence</span><span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-family: 'Helvetica Neue'; font-size: 14px;"> - </span><span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-family: 'Helvetica Neue'; font-size: 14px;">Social</span><span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-family: 'Helvetica Neue'; font-size: 14px;"> </span><span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-family: 'Helvetica Neue'; font-size: 14px;">Proof.</span><span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-family: 'Helvetica Neue'; font-size: 14px;"> </span><span style=""></span> </div>
