57: The Best Way to Use Testimonials




Carnegie Coach - Dale Carnegie Principles for Leadership, Coaching, Engagement, Productivity, and Sales show

Summary: We’re in the midst of a seven episode series on the Dale Carnegie model of how evidence DEFEATS doubt. We’ll be using the acronym DEFEATS to teach how to bring credible evidence into your presentation. T = Testimonials Here are the two rules for who to get a testimonial from: Someone who has experience with [...]