Summary: Joe De Sena, founder and CEO of Spartan Race, discusses what drives him to push himself—and others—to their absolute limits. <em>(1:57)</em><br><br>Want to try something new that goes beyond setting a marathon PR? Throw some physical challenges into your next event. We take you inside what it is like to try your first-ever obstacle course race. <em>(48:32)</em><br><br>In the Kick, what it takes to make thousands of Santas enter a 5-miler, the best way to fuel for cold-weather runs, and the first-ever “Beer Mile” shoe. <em>(1:03:21)</em><br><strong><br></strong><strong><em>This week’s episode is brought to you by Jabra. Listeners can go to jabra.com/runnersworld to sign up for exclusive discounts and special offers on Jabra products like the Jabra Elite Sport Wireless earbuds.<br><br>Listeners to this show can get a 26% discount on their next—or their first—Spartan Race. Enter the promo code “Run26” after you sign up at Spartan.com.</em></strong><strong><br><br></strong>Check out our show page <a href="http://www.runnersworld.com/the-runners-world-show/episode-34-the-spartan-way">here</a>. <br><br>Follow us on <a href="https://twitter.com/rwaudio">Twitter</a> (<a href="https://twitter.com/rwaudio">@rwaudio</a>) and <a href="https://www.facebook.com/RunnersWorldAudio/">Facebook</a> (<a href="https://www.facebook.com/RunnersWorldAudio/">Runner's World Audio</a>).
