Summary: <br> Based on the bestselling book “Influence” by Robert Cialdini, this is the third week of our six-part "Weapons of Influence" miniseries within "The Science of Success". If you loved the book, this will be a great refresher on the core concepts. And if you haven't yet read it, some of this stuff is gonna blow your mind. <br> <br> <br> So what are the 6 weapons of influence?<br> <br> Reciprocation<br> Consistency & commitment<br> Social Proof<br> Liking<br> Authority<br> Scarcity<br> <br> <br> Each one of these weapons can be a powerful tool in your toolbelt - and something to watch out for when others try to wield them against you. Alone, each of them can create crazy outcomes in our lives and in social situations - but together - or combined - they can create huge impacts.<br> <br> <br> <br> Today’s episode covers the third weapon of influence - Social Proof. In it, we'll cover:<br> <br> How social proof can over-ride people’s will to live<br> Why news coverage makes mass shootings more likely<br> Why TV shows use canned laughter<br> How someone could be stabbed in front of 38 people without any help<br> How you should ask for help in a dangerous situation <br> <br> <br>
