How This Simple Change In Wording Made 50% of Doctors Choose a More Dangerous Medical Procedure

Summary: <br> <div style="color: rgb(34,34,34); font-family: 'Helvetica Neue'; font-size: 14px; background-color: rgb(255,255,255);"><font color="#181818">Do you think that your doctor makes their decisions based on data or on trivial factors such as how a sentence is worded?</font></div><br> <div style="color: rgb(34,34,34); font-family: 'Helvetica Neue'; font-size: 14px; background-color: rgb(255,255,255);"><span style="color: rgb(24,24,24);"><br> <br></span></div><br> <div style="color: rgb(34,34,34); font-family: 'Helvetica Neue'; font-size: 14px; background-color: rgb(255,255,255);"><font color="#181818">Do you think that your decisions are typically rational and based on the facts?</font></div><br> <div style="color: rgb(34,34,34); font-family: 'Helvetica Neue'; font-size: 14px; background-color: rgb(255,255,255);"> <br> <br> </div><br> <div style="color: rgb(34,34,34); font-family: 'Helvetica Neue'; font-size: 14px; background-color: rgb(255,255,255);">In this episode we discuss how a twist of phrase made 50% of doctors choose a more dangerous medical procedure, what explains an 88% difference in organ donations in two similar countries, and how experts can make vastly different choices based on the same exact data as we explore the Framing Bias.</div><br> <div style="color: rgb(34,34,34); font-family: 'Helvetica Neue'; font-size: 14px; background-color: rgb(255,255,255);"><span style="color: rgb(24,24,24);"><br> <br></span></div><br> <div style="color: rgb(34,34,34); font-family: 'Helvetica Neue'; font-size: 14px; background-color: rgb(255,255,255);">As Nobel Laureate Daniel Kahneman puts it in his book Thinking Fast and Slow: </div><br> <div style="color: rgb(34,34,34); font-family: 'Helvetica Neue'; font-size: 14px; background-color: rgb(255,255,255);">"It is somewhat worrying that the officials who make decisions that affect everyone’s health can be swayed by such a superficial manipulation."</div><br> <div style="color: rgb(34,34,34); font-family: 'Helvetica Neue'; font-size: 14px; background-color: rgb(255,255,255);"><span style="color: rgb(24,24,24);"><br> <br></span></div><br> <div style="color: rgb(34,34,34); font-family: 'Helvetica Neue'; font-size: 14px; background-color: rgb(255,255,255);">The way things are presented can have huge implications for your decisions without you even realizing it and this all operates at a subconscious level beyond your conscious experience.</div><br> <div style="color: rgb(34,34,34); font-family: 'Helvetica Neue'; font-size: 14px; background-color: rgb(255,255,255);"> </div><br> <div style="color: rgb(34,34,34); font-family: 'Helvetica Neue'; font-size: 14px; background-color: rgb(255,255,255);"><span style="color: rgb(24,24,24);">Behavioral economist Richard Thaler explains it this way: “The false assumption is that almost all people, almost all of the time, make choices that are in their best interest."</span></div><br> <div style="color: rgb(34,34,34); font-family: 'Helvetica Neue'; font-size: 14px; background-color: rgb(255,255,255);"> <br> <br> </div><br> <div style="color: rgb(34,34,34); font-family: 'Helvetica Neue'; font-size: 14px; background-color: rgb(255,255,255);">This episode is going to focus on drilling down and understanding a specific cognitive bias – a mental model – to help you start building a toolkit of mental models that will enable you to better understand reality.</div><br> <div style="color: rgb(34,34,34); font-family: 'Helvetica Neue'; font-size: 14px; background-color: rgb(255,255,255);"> </div><br> <div style="color: rgb(34,34,34); font-family: 'Helvetica Neue'; font-size: 14px; background-color: rgb(255,255,255);">Framing bias – along with Priming, which we covered last episode, and Anchoring – which we will cover in a future episode – are all cognitive biases that you want to know, understand, and be aware of – so that you can add them to your mental toolbox.</div>