Summary: What's your "IT" factor?<br> <br> Why do people buy from you instead of your competition?<br> <br> Joining me on the show today is Nik McArther who makes a living helping creatives discover what makes them unique and how to use those unique characteristics to advance in business.<br> <br> <br> What You'll Learn<br> <br> * How to identify your "IT" factor<br> * What EVERY photographer should be practicing in the mirror<br> * The personality test Nik requires all clients take (this is really cool)<br> <br> <br> <br> <br> <br> <br> <br> Resources Mentioned<br> <a href="http://epicdangerblog.com/" target="_blank">Epic Danger Blog</a><br> <a href="https://www.instagram.com/epicdanger/" target="_blank">Epic Danger Instagram</a><br> <a href="https://portal.howtofascinate.com/you" target="_blank">How To Fascinate</a> - I contacted this company and they gave me 100 free assessment codes for the SFP community to use! Use code “YOU-SFPP” to take the assessment test for free.<br> <br> Sponsors<br> <a href="http://sixfigurephotography.com/get/tave">Táve Studio Manager</a> - Use code "SIXFIGUREPHOTOGRAPHY" to get 20% off<br> <a href="http://www.sixfigurephotography.com/get/millerslab">Miller's Professional Imaging</a> - Use code "SFP25" to get 25% off signature albums
