The Six Figure Photography Podcast With Ben Hartley: Photography Marketing | Improve Photography | Sprouting Photographer show

The Six Figure Photography Podcast With Ben Hartley: Photography Marketing | Improve Photography | Sprouting Photographer

Summary: Ben Hartley, an award winning wedding photographer and photography educator, talks with other industry experts about how to market and grow your photography business.

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  • Artist: Ben Hartley: International Wedding Photographer, Photography Educator and Marketing Expert

Podcasts:

 SFPP 93: How To Market Your Photography Business With Pinterest Featuring Abbey Kyhl | File Type: audio/mpeg | Duration: 48:28

Abbey Kyhl returns! Pinterest master Abbey Kyhl rejoins me on the show today to talk about how she's getting over half a million views PER MONTH on Pinterest and why you need to be incorporating this often forgotten about social network into your marketing mix. You're going to learn: * Why Pinterest should be a massive part of your marketing strategy for 2018 * How Abbey gets over half a million views... PER MONTH!
 * How to pin every day every month (without losing your mind) 
 * The art of repurposing your content Resources Mentioned The 24 Hour Work Week Seven Summers Creative The Blueprint Sponsors Gifyyy Booth Freedom Edits

 SFPP 92: Why Marketing Needs To Be A Priority With Nick Jordan | File Type: audio/mpeg | Duration: 51:25

Nick Jordan joins me on the show today! Nick is the co-founder + CMO of Logic Inbound, a Seattle based digital marketing agency, and has been featured on Inc.com, InfluencerMagazine.com, GeekWire.com. Big takeaways from this episode: * Why Marketing needs to be a priority in your photography studio * What a "channel partnership" is (and how you can leverage it to scale your photography business) * Why channel partnerships are 100X more valuable then booking your next client * How to create a massive community quickly * The power of hosting your own meetup Resources Mentioned Logic Inbound Sponsors Gifyyy Booth Freedom Edits

 SFPP 91: Embracing Change With Marina Barayeva | File Type: audio/mpeg | Duration: 53:14

Marina Barayeva is an international portrait photographer based in Beijing, China. She is also the founder of intnetworkplus.com + host of the Marketing for Creatives show where she interviews marketing experts from all over the world Resources Mentioned IntNetworkPlus Marketing For Creatives Show Sponsors Gifyyy Booth Freedom Edits

 SFPP 90: Giving Yourself Permission To Succeed With Elena Blair | File Type: audio/mpeg | Duration: 39:27

Joining me on today's podcast is Elena Blair! In this episode, Elena shares her personal approach to photography and how she attracts her ideal clients. She discusses in detail how she speaks to her clients during photo sessions and what she believes makes her really good at getting those intimate, close-in shots. Elena has also partnered with a fellow photographer, Sandra Coan, and together they've created Lady Boss Workshops to help other women in the industry better their businesses and raise up more women leaders in the industry. Resources Mentioned Elena S Blair Photography Elena S Blair Instagram Lady Boss Workshops Sponsors Gifyyy Booth Freedom Edits

 SFPP 89: The Future Of Photography With Troy Plota | File Type: audio/mpeg | Duration: 44:20

Joining me on the show today is Troy Plota! Troy has been an award-winning professional photographer for over 30 years. His photography has appeared in top magazines like Vanity Fair, GQ, Rolling Stone and many more + his advertising work has also appeared on billboards in New York's Times Square, as well as on the Vegas strip.  Troy has always been at the forefront of technology and gave a TED Talk titled "The Future of Photography."  Troy's latest creation is the digital sharing platform Plotaverse, which also features his award-winning app, Plotagraph.  It was the only App featured on the Apple Store for the release of the iPhone X. Resources Mentioned Plotaverse Sponsors Gifyyy Booth Freedom Edits

 SFPP 88: How To Improve Your Website’s User Experience With Chris Dayley | File Type: audio/mpeg | Duration: 51:56

This weeks guest is Chris Dayley! Chris is a digital marketing entrepreneur with a passion for helping businesses succeed online. After spending years driving traffic through SEO and digital marketing efforts, Chris turned his attention to the user experience of websites to see if he could influence traffic to convert better. After running his first successful test, he fell in love and began focusing on helping businesses test their website experience. Here's what you'll learn in this episode: * Discover the unique ways to communicate with each lead based off of how they discover your content * How to easily test what your audience wants * The immense power of creating variant versions of your website * How to have an amazing user experience on your website while still ranking well for SEO * The massive importance of a strong value proposition (and how you can make one for yourself) Resources Mentioned Chris Dayley Twitter Free Downloadable Starter Guide Sponsors Gifyyy Booth Freedom Edits

 SFPP 87: Building A Marketable Brand With James Patrick | File Type: audio/mpeg | Duration: 51:31

James Patrick is an Arizona-based photographer with a specialty in marketing. He has his own podcast on iTunes called, “FITposium" and has been interviewed + featured on numerous other outlets including podcasts, magazines, TV, and radio. In this episode,  James and I discuss the intricacies of how a photographer can build a brand that is marketable and how they can profit from that brand. James also discusses relationship marketing and how to get published! Resources Mentioned James Patrick Photography James Patrick Workshops Sponsors Gifyyy Booth Freedom Edits

 SFPP 86: How To Win Without Pitching Featuring Blair Enns | File Type: audio/mpeg | Duration: 54:32

Blair Enns is on a mission to change the way creative services are bought and sold. At his company, Win Without Pitching, he offers sales training and coaching to creative professionals + shares his wisdom in his Win Without Pitching Manifesto. Blair teaches pricing strategies, such as how to raise prices in order to attract more clients and how putting prices on your website will actually drive potential customers away. He is also the co-host, along with David C. Baker, of the 2Bobs podcast, a show focused on creative entrepreneurship. In this episode, Blair and I discuss various marketing strategies in his Win Without Pitching Manifesto and how to implement them in your business. Resources Mentioned Win Without Pitching website Win Without Pitching Pricing Creativity Win Without Pitching Manifesto Sponsors Gifyyy Booth Freedom Edits

 SFPP 85: How To Manage Multiple Photography Brands With Jessica Hill | File Type: audio/mpeg | Duration: 39:35

Jessica Hill started photographing weddings while she was going to college full time and working as a server. She worked in a lot of associate studios, moved to Alaska and later to another city before founding her own photography business. Jessica and I discuss what she’s learned as an associate photographer that hasn’t left her today, and what it's like running multiple brands and having multiple photographers on her team. Resources Mentioned Jessica Hill Instagram Jessica Hill Facebook A Lovely Day Photo Peekaboo Portland Boudoir Sponsors Gifyyy Booth Freedom Edits

 SFPP 84: Secrets Of A Tax Free Life With Craig Cody | File Type: audio/mpeg | Duration: 41:02

Craig Cody is known as the “Tax Whisperer” and for good reason! He’s the co-author of the best selling “Secrets of a Tax Free Life” and has an absolute passion for saving his clients thousands of dollars in taxes each year. Craig is a certified public accountant of 17 years, certified tax coach, a business owner in his own right, and an ex-NYC cop. In this episode, Craig answers questions on how to legally + ethically solve tax problems, what the new tax reform means for you and your business, as well as the top 10 most expensive tax mistakes that businesses make. Resources Mentioned Buy Secrets Of A Tax Free Life on Amazon Get a free copy of Secrets Of A Tax Free Life Book Sponsors Gifyyy Booth Freedom Edits

 SFPP 83: The 24 Hour Work Week With Abbey Kyhl | File Type: audio/mpeg | Duration: 46:59

In this episode, Abbey and I discuss how we use our time and how we can spend it more wisely. Abbey shares personal stories on dealing with digital distractions, business tips, and a project she’s getting ready to launch called “Almost Unplugged Summer.” This project is geared towards parents who work that will soon have kids home for summer and how you can find a healthy balance of getting your work done but enjoying the summer with your kids and not sticking them in front of technology all day. Resources Mentioned Seven Summers Creative The Blueprint - Use code "Bensfriend" to get $300 off the lifetime access. Sponsors Freedom Edits

 SFPP 82: Why You Should Stop Editing Your Own Work With Beth Teutschmann | File Type: audio/mpeg | Duration: 59:10

Beth is the head editor at Starboard Editing where she handles everything from newborn and wedding editing to cosplay and event photography editing. In this episode, Beth and I discuss why she decided to start an editing company and some of the unique challenges she’s encountered as someone who doesn’t have a background in photography. Beth explains the importance of helping photographers understand that they are not artists first, but business people, and the advantages of having a photo editor for their photography business. Resources Mentioned Starboard Editing Instagram Sponsors Gifyyy Booth Freedom Edits

 SFPP 81: Badass Your Brand With Pia Silva | File Type: audio/mpeg | Duration: 42:08

Joining me on today's episode is Pia Silva! Pia is a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit (which you should definitely read).  She has blown minds at events like the Million Dollar Women Summit and has been featured on MSNBC’s Your Business. In addition to being an entrepreneur, speaker, and writer, Pia is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. This is definitely not an episode you want to skip. Resources Mentioned Worstofall Design Badass Mini Brandshrink Sponsors Gifyyy Booth Freedom Edits

 SFPP 80: How Ryan Welch Books Over 200 Weddings Per Year | File Type: audio/mpeg | Duration: 48:33

Joining me on the show today is Ryan Welch! Ryan is the owner of a wedding photography and film studio, as well as being the co-founder of image outsourcing company Freedom Edits. Based in the UK, the team at Ryan Welch Weddings photographs + films over 200 weddings a year! Ryan believes that the key to their success is the focus they place on their clients, adding value wherever they can to create an experience that is unrivaled.  After struggling to find an image outsourcing solution that really worked for photographers who wanted to get off the hamster wheel that is editing, culling and album design, Ryan, alongside business partner Jacob McCarthy, launched Freedom Edits. Freedom Edits focuses on creating a personalized experience for their clients, thanks to their in-house team which is truly like no other.  Resources Mentioned Freedom Edits Ryan Welch Weddings Sponsors Gifyyy Booth Freedom Edits

 SFPP 79: The Starving Artist Myth Featuring Kerstin Pressler | File Type: audio/mpeg | Duration: 45:51

Joining me on the show today is Kerstin Pressler! Kerstin is a fine artist and jewelry designer who has been living the creative life for nearly a decade. She's been a mentor + role model to visual artists who strive to live their creative passion (without suffering financially). After having worked with hundreds of fellow creatives, she discovered that the starving artist myth is a trap and it’s time to learn how to let it go. In this episode, Kerstin spreads positivity and destroys the myth of the starving artist + provides insight on how people can move forward in their businesses. Resources Mentioned Kerstin Pressler's Website Kerstin Pressler's Instagram Sparkling Creative Podcast Sparkling Creative Community The Lively Show Scribd Year of Yes by Shonda Rhimes Tony Robbin's Books You Are a Badass at Making Money by Jen Sincero The Alchemist by Paulo Coelho Sponsors Gifyyy Booth Freedom Edits

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