Summary: SEO can be a very confusing topic for a lot of photographers.<br> <br> There's so much outdated and bad information relating to search engine optimization that it's hard to know what you should listen to and what you should ignore.<br> <br> To help set the record straight I invited Ben Turner on the podcast today.<br> <br> Ben is a professional SEO who has helped over 500 photographers improve their search rankings over the past 2 years.<br> <br> On today's episode, Ben and I talk about how search engines work and what photographers can do to increase their visibility online so that they can get more leads.<br> <br> <br> What You'll Learn<br> <br> * How Google calculates who should be on the first page<br> * The "backdoor" SEO approach you should be using if you're in a saturated market<br> * Ben's strategy to boost online AND offline referrals (at the same time)<br> * The 3 SEO sins most photographers make with their websites<br> * The simple site tweak Ben makes to get higher conversion rates for his clients<br> * What to look for when hiring a SEO company (and the 2 warning signs you should look out for)<br> <br> <br> <br> <br> <br> <br> <br> Resources Mentioned<br> <a href="http://www.turnerwebservices.com/sixfigure" target="_blank">The Complete, Always Updated Guide For SEO For Photographers</a><br> <a href="http://www.turnerwebservices.com/sixfigure" target="_blank">Fuel your Photos Facebook Group (SEO For Photographer)</a><br> <a href="http://www.turnerwebservices.com/sixfigure" target="_blank">Pinterest SEO For Photographers (Webinar)</a><br> <a href="http://www.turnerwebservices.com/sixfigure" target="_blank">Blogging Course - 4 Video Series on Photographers Blogging For SEO</a><br> <a href="http://www.turnerwebservices.com/sixfigure" target="_blank">128 Blogging Ideas For Photographers</a><br> <a href="https://www.google.com/trends/" target="_blank">Google Trends</a><br> <a href="https://www.google.com/analytics/" target="_blank">Google Analytics</a><br> <a href="https://www.google.com/webmasters/tools/home?hl=en" target="_blank">Google Search Console</a><br> <a href="https://www.google.com/business/" target="_blank">Google My Business</a><br> <a href="http://www.turnerwebservices.com/" target="_blank">Turner Web Services</a><br> <a href="http://www.fuelyourphotos.com/" target="_blank">Fuel Your Photos</a><br> <br> Sponsors<br> <a href="http://sixfigurephotography.com/get/tave">Táve Studio Manager</a> - Use code "SIXFIGUREPHOTOGRAPHY" to get 20% off<br> <a href="http://www.sixfigurephotography.com/get/millerslab">Miller's Professional Imaging</a> - Use code "SFP25" to get 25% off signature albums
