Summary: In this episode, we talk to Saanjay Sethi, Founder of Matrix Publications and Leapfrog Publishing Consulting, on books in a digital format. Saanjay has nearly 3 decades of experience in the publishing industry, and he calls himself somewhat of a radical in terms of his thinking. We talk about digital coffee table editions, audio files embedded in ebooks, how professional speakers can use digital marketing alongwith speaking engagements to sell their books. We also talk about the concept of Guest Writing- extending the concept of guest blog to a full length book. Shownotes for this episode will be available at www.gaathastory.com #ebooks #audiobooks #digitalmarketing #socialmedia #books
