Digital PowWow: Social, Digital Media show

Digital PowWow: Social, Digital Media

Summary: Digital PowWow (http://www.gaathastory.com/digitalpowwow) is a podcast by Gaatha Story (http://www.gaathastory.com) that discusses the trends, tools, and techniques for digital and social media. Our goal is to help your business use social media and digital marketing effectively. Each week, we discuss how digital marketing and social media can help you, the practitioner of this trade, in creating a positive impact on your business. We cover topics such as Quora, Instagram, Blogs, and of course, Podcasts. Digital Powwow: Digital and Social Media is a discussion based show, though occasionally we also interview guests such as Kyra Reed (Co-Founder of MTO Agency) who bring their rich experience and unique perspectives.

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Podcasts:

 16: Season I Finale | File Type: audio/mpeg | Duration: 1236

Kiruba and Amar discuss their experiences, takeaways and learnings from the past three months of Digital PowWow podcast and they talk about what would Season II look like. Shownotes and references are available at www.digitalpowwow.net/13

 15: Kyra Reed Co-Founder of MTO Agency, Part II | File Type: audio/mpeg | Duration: 1216

We continue our discussion with Kyra Reed, Co-FOunder of MTO Agency, a Social Media firm based out of Los Angeles in the US. Kyra talks about the social media channels/ formats that are dominant today and maybe tomorrow- text, voice, images, video or a combination of these. We also talk about what startups and business in India should keep in mind while using social media tools. Finally, a great tip by Kyra on using Instagram to communicate in multiple languages. Shownotes will be available at https://gaathastory.com/kyra-reed-talks-about-social-media-digital-powwow/ #ManagementMarketing #Podcasts #socialmedia #instagram #facebook #marketing #India #periscope

 14: Preview- Episode for the Week of April 25th | File Type: audio/mpeg | Duration: 370

In this preview episode for Digital PowWow Podacst with Kiruba and Amar, we had a couple of announcements to make in addition to introduction to this week's episode. Let us begin with the Episode that we will release on April 28th, 2016. In Episode 10, we will continue our discussion with Kyra Reed, the co-Founder of MTO Agency our of Los Angeles in the United States. In this second and concluding part of the discussion, we will talk about how companies in India can use Social Media, given the challenges of multiple languages . Announcements: a. Next week, that is on May 4th 2016, we will release the final episode of Season I of the Digital PowWow Podcast with Kiruba and Amar. We will be back with season Two ina few months' time b. Kamakshi Media, the producer of this podcast, is starting a new podcast series called Baalgatha- childrens' stories narrated in English and a couple of Indian languages, delivered to you through an audio podcast. We are launching this podcast as a Beta. If you would like to participate in this Beta program, add the number +91-9850800464 to your contacts and send a message on WhatsApp "Subscribe Me". Note that we will be using WhatsApp only for this Beta program. You will receive 10 stories, 1 story per day, as a part of this program.

 13: Kyra Reed, Co-Founder of MTO Agency Part I | File Type: audio/mpeg | Duration: 1286

Kyra is the Co-Founder of MTO Agency, a Social Media Firm based out of Los Angeles. She has spent 15 years working with dozens of companies of all sizes ranging from traditional to social marketing, including start-ups, mid-size businesses and well-known events such as the Monterey Pop Festival. In this Part I of a Two Part interview, Kyra discusses The leading social media channels that companies should use. We also discuss about social media for startups, for B2C as well as B2B companies. Her recommendations: Facebook presence is a must, Twitter can be useful for thought leadership and connecting with industry leaders, Instagram could be effective for B2C companies, and Kyra also believes that video could be the next big thing, and Periscope is a tool to watch out for. We conclude the discussion with the 10 different type of relationships B2B businesses have with their stakeholders (customers, employees, vendors, neighborhood, etc.) where social media could play a positive role in creating connections. Shownotes from this discussion will be available at https://gaathastory.com/kyra-reed-talks-about-social-media-digital-powwow/

 12: Preview - Week of April 18th, 2016 | File Type: audio/mpeg | Duration: 253

This week, our guest is Kyra Reed, the Co-Founder of MTO agency based out of Los Angeles, USA. This is the part I of our interview with Kyra where she talks about some of the trends in the social media space and her thoughts on what businesses and startups in particular should do in this space.

 11: Saanjay Sethi of Matrix Publishers- Books As Digital Assets ep09 | File Type: audio/mpeg | Duration: 1081

In this episode, we talk to Saanjay Sethi, Founder of Matrix Publications and Leapfrog Publishing Consulting, on books in a digital format. Saanjay has nearly 3 decades of experience in the publishing industry, and he calls himself somewhat of a radical in terms of his thinking. We talk about digital coffee table editions, audio files embedded in ebooks, how professional speakers can use digital marketing alongwith speaking engagements to sell their books. We also talk about the concept of Guest Writing- extending the concept of guest blog to a full length book. Shownotes for this episode will be available at www.gaathastory.com #ebooks #audiobooks #digitalmarketing #socialmedia #books

 10: Change in Format, Whatsapp Broadcast Group ep 8 | File Type: audio/mpeg | Duration: 487

Starting next week, Digital Powwow with Kiruba and Amar will move to a new format: from discussion based show to a mix of discussion and interviews. Our Whatsapp Boradcast Group adn Telegram Channels aer also live. Please add Amar's number +91-9850800464 to your contacts in Whatspp and send a message to Amar with the text "PowWow-Subscribe". Every Wednesday you will start getting the link and the shownotes for the podcast,

 Special Announcement- Whatsapp, Hike Messenger and Telegram Channels | File Type: audio/mpeg | Duration: 461

We are excited to announce that Digital Powwow Podcast with Kiruba and Amar will be available through Whatsapp, Hike Messenger and Telegram. We have set up channels on these apps. You can subscribe to the channels by adding the number +91-9850800464 to your contacts and sending a message to this number. Note that channels are different from groups on Whatsapp, etc. You will not be able to see other members, and other members will not be able to communicate with you. Any messages or information that you send will reach to us directly, in other words, your privacy will be maintained. Also, we will only send you the link to the audio file and the shownotes, you will have to click on the link to the file to listen to the podcast episode. We are doing this so that we do not "push" the content to you that you do not wish to listen. We hope that this idea will be successful, and looking forward to your comments and feedback!

 9: Why Do Corporate Blogs Still Matter? | File Type: audio/mpeg | Duration: 1742

In this episode, Kiruba and Amar discuss why blogs are still important in today's environment, and how can businesses use them for branding and customer connect. Kiruba provides a history of blogging, and how it has evolved in the present format. Amar narrates his experiences while working with the Marcom team of a Fortune 500 company four years ago. Kiruba and Amar narrate examples of companies both India and abroad who have robust Corporate Blogs. Shownotes from this episode will be available at www.digitalpowwow.net/blogging-1

 8: Alphabet for The Social Media Manager | File Type: audio/mpeg | Duration: 1227

In this solo episode of the Digital PowWow with Kiruba and Amar, Amar talks about something that he came up with: The Social Media Marketer’s Alphabet. A couple of weeks ago, Amar was looking up some information on social media sites as a part of his research for the podcast. He noticed an interesting pattern- the names of the sites began practically with every letter of the English Alphabet. He doodled up a little sheet which he called The Social Media Marketer’s Alphabet, and this podcast episode came out of it.

 7: Why Should Marketers Keep Quora in Their Digital Marketing Toolkit? episode05 | File Type: audio/mpeg | Duration: 1688

In this podcast episode, Kiruba and Amar discuss how Quora can be an effective tool in a digital marketer's toolkit. Quora is a site where users pose questions and experts provide responses. Founded in 2009, this site is a treasure house of information on a variety of topics ranging from technology to relationships. Marketers such as Updesk use this site for targetted marketing. Entrepreneur Jaya Jha, Co-founder of pothi.com, uses this site for reaching out to the community. Balaji Vishwanath is a superstar on Quora and has created a personal brand. Executives such as chief learning officer of GE are very active on this site. Kiruba discusses the history of Quora and the facebook connection of the site's CEO. Amar and Kiruba provide their recommendations on why marketers should and should not be present on Quora. If you like this discussion please leave a review on iTunes You can also leave a review on Stitcher Radio Shownotes for this episode will be available on www.digitalpowwow.net

 6: Quora As a Digital Marketing Tool ep05 | File Type: audio/mpeg | Duration: 1688

In this podcast episode, Kiruba and Amar discuss how Quora can be an effective tool in a digital marketer's toolkit. Quora is a site where users pose questions and experts provide responses. Founded in 2009, this site is a treasure house of information on a variety of topics ranging from technology to relationships. Marketers such as Updesk use this site for targetted marketing. Entrepreneur Jaya Jha, Co-founder of pothi.com, uses this site for reaching out to the community. Balaji Vishwanath is a superstar on Quora and has created a personal brand. Executives such as chief learning officer of GE are very active on this site. Kiruba discusses the history of Quora and the facebook connection of the site's CEO. Amar and Kiruba provide their  recommendations on why marketers should and should not be present on Quora. If you like this discussion please leave a review on iTunes .You can also leave a review on Stitcher Radio Contact Amar at: amar@gaathastory.com Shownotes for this episode will be available on www.gaathastory.com

 5: Should CEOs Have Presence on Social Media? episode04 | File Type: audio/mpeg | Duration: 2020

In this episode, Kiruba and Amar weigh in on the advantages and downsides if CXOs of organizations have a presence on Social Media. They discuss how LinkedIn profiles and LinkedIn Pulse can be used to create visibility and thought leadership. With Twitter, CXOs can get the feel of 'on the ground' perceptions and reactions of customers and stakeholders alike. They quote Anand Mahindra as  a leader who has used this medium effectively. The downside is that negative reactions to tweets by Corporate leaders (Marc Andressen's tweet about Freebasics and Rahul Yadav's Housing.com episode) are cited as examples.  Both Kiruba and Amar consider Quora as a hidden gem, one that companies should seriously look at. the show includes recommendations for CXOs on where and how the could begin their social media presence. Shownotes and references will be available at digitalpowow.net/CEO

 4: How Can Your Business Benefit From Podcasts? Part II | File Type: audio/mpeg | Duration: 1793

In this podcast episode, Kiruba and Amar continue their discussion on how can businesses benefit from podcasts. Specifically, they talk about podcasting for startups, small and large companies,breaking the language barrier in India, and podcasts for personal branding. Examples provided in this discussion include Y conbinator and Stanford University's How To Start a Startup Podcast, Professor Sidney Finkelstein's video blogs at Tuck School of Business in the education space. For startups, podcasts can be a free PR, example being podcast called Startup by Gimlet Media. For small businesses, Kiruba and Amar talk about NPR's Car Talk  Podcast and the opportunity for companies like Wishberry. Finally, for personal branding examples of YouTube Celebrity Chef Sanjay Thumma and Robin Sharma's podcast are discussed. Please subscribe to the podcast in iTunes or Stitcher and if you like this podcast, please leave a review!  This episode of Digital PowWow Podcast with Kiruba and Amar has several actionable takeaways for listeners. Comments and feedback for this episode are welcome, and the shownotes will be available at digitalpowwow.net/episode3

 3: How Can Your Business Benefit From Podcasts? Part I | File Type: audio/mpeg | Duration: 1349

This is the first episode in a two part discussion : how businesses in India can benefit by launching a podcast. Kiruba and Amar begin the discussion with the types of podcasts (audio and video), and how can businesses identify relevant target groups (customers, employees), thought leadership, or as a branding exercise. The advantages that a business can derive by launching a podcast include tracking the downloads by geography and device, customer connect and testimonials, employee engagement, and using podcasts as a recruitment tool. Finally, Kiruba and Amar talk about the issues that are preventing wider adoption of podcasts by Indian businesses, and conclude with what should marketers do in the coming year to build a strong case for their organization to launch a podcast in the coming year. Please subscribe to the podcast in iTunes or Stitcher and if you like this podcast, please leave a review! Shownotes are available at Digitalpowwow.net

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