436: How changing an app category led to an Apple Feature with Hillary Pitts and Alicia Midland

Summary: Today's guests talk about how they used ASO to determine their app category and how that simple change led to an Apple feature and increased downloads. Also, listen to the part of the show where they share how they used local outlets to get press coverage on major sites like Mashable and Wareable.<br> <br> Hillary Pitts is Digital Strategist at Smashing Boxes.<br> <br> SPONSORS<br> <br> Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.<br> <br> B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive 20% off just for the App Masters community.