In case of emergency call your nearest…WaffleHouse?




This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing show

Summary: <br><br> Welcome to episode #273. On the show: Poster in motion for the film Creative Control; Web.com acquired Yodle; Alibaba invests in Groupon with them knowing; Mitsubishi’s mid-air display – it’s like magic; In case of emergency call your nearest WaffleHouse; Walgreens gets deeper into beacons; Kontakt.io raises $5M clams; Foursquare + Delivery.com; Exterion pulling O2 customer data for OOH targeting; Yoose + Telkomsel case study. Our resource is from the Samsung Keynote presentation and features Mark Zuckerberg talking Oculus OS on Samsung Gear.<br> <br> This Week in Location Based Marketing Episode 273<br> Recorded: February 22, 2016<br><br> Hosts: <a href="http://twitter.com/robwoodbridge" target="new">Rob Woodbridge</a> &amp; <a href="http://www.thelbma.com" target="new">Asif Khan</a><br><br> (<a href="http://untether.tv/twilbm">see all the episodes</a>)<br> <br> <br>  <br> <br> <br> <br><br> <br> wistiaEmbed = Wistia.embed("j29r3vwpp6", {<br> videoFoam: true<br> });<br> <br> <br> Show Notes:<br> Support our show with <a href="http://www.patreon.com/untether" target="_blank">Patreon</a>!<br> Top stories of the week<br> sponsored by <a href="http://insights.samsung.com" target="_blank">Samsung</a><br><br> 1. Magnolia Pictures – Creative Control “poster in motion” <a href="#">13:24</a><br><br> 2. Web.com to acquire Yodle <a href="#">17:05</a><br><br> 3. Alibaba buys 33M shares of Groupon <a href="#">19:20</a><br><br> 4. Mitsubishi Tech – display in mid-air <a href="#">22:58</a><br><br> 5. In Case of Emergency call WaffleHouse <a href="#">27:13</a><br> Resource: Mark Zuckerberg on Samsung Gear from MWC <a href="#">32:21</a> <br> Member News<br> 1. Walgreens to grow their use of beacons <a href="#">48:25</a><br><br> 2. Kontakt.io raises $5M <a href="#">50:09</a><br><br> 3. Foursquare + Delivery.com <a href="#">50:51</a><br><br> 4. Exterion pulling O2 customer data for OOH targeting <a href="#">51:28</a><br><br> 5. Yoose – Telkomsel case study <a href="#">52:47</a><br> Subscribe to TWiLBM<br> <br><br> <br>