This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

Welcome to episode #274. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses on the proximity payment market. This Week in Location Based Marketing Episode 274 Recorded: February 27, 2016 Hosts: Rob Woodbridge & Asif Khan (see all the episodes)   wistiaEmbed = Wistia.embed("o0evtxkrms", { videoFoam: true }); Show Notes: Support our show with Patreon! Top stories of the week sponsored by Samsung 1. Sodimac – McCann Lima highway billboard 9:27 2. Crimtan partners with Primesight 12:17 3. Grability’s Rappi app 14:00 4. LiveNation to roll out Location Based Marketing Platform 20:30 5. Deliv partners with UPS 23:40 Resource: Global Mobile Proximity Payment Users Surpass 1 Billion by 2019 29:40 Member News 1. Yahoo! Japan signs contract with IndoorAtlas 35:30 2. ASDA + Clear Channel UK 36:45 3. xAD launches MarketPlace 37:40 4. PlaceIQ teams with LiveRamp for TV ads 39:20 5. Geofeedia partners with Dell’s Digital Business Services 40:25 Subscribe to TWiLBM

Welcome to episode #273. On the show: Poster in motion for the film Creative Control; Web.com acquired Yodle; Alibaba invests in Groupon with them knowing; Mitsubishi’s mid-air display – it’s like magic; In case of emergency call your nearest WaffleHouse; Walgreens gets deeper into beacons; Kontakt.io raises $5M clams; Foursquare + Delivery.com; Exterion pulling O2 customer data for OOH targeting; Yoose + Telkomsel case study. Our resource is from the Samsung Keynote presentation and features Mark Zuckerberg talking Oculus OS on Samsung Gear. This Week in Location Based Marketing Episode 273 Recorded: February 22, 2016 Hosts: Rob Woodbridge & Asif Khan (see all the episodes)   wistiaEmbed = Wistia.embed("j29r3vwpp6", { videoFoam: true }); Show Notes: Support our show with Patreon! Top stories of the week sponsored by Samsung 1. Magnolia Pictures – Creative Control “poster in motion” 13:24 2. Web.com to acquire Yodle 17:05 3. Alibaba buys 33M shares of Groupon 19:20 4. Mitsubishi Tech – display in mid-air 22:58 5. In Case of Emergency call WaffleHouse 27:13 Resource: Mark Zuckerberg on Samsung Gear from MWC 32:21 Member News 1. Walgreens to grow their use of beacons 48:25 2. Kontakt.io raises $5M 50:09 3. Foursquare + Delivery.com 50:51 4. Exterion pulling O2 customer data for OOH targeting 51:28 5. Yoose – Telkomsel case study 52:47 Subscribe to TWiLBM

Welcome to episode #272. On the show: Amazon’s Treasure Truck hits the streets of Seattle; Gemalto launches LinqUs IoT platform; Lady Gaga teams with Intel for David Bowie tribute at the Grammy’s; KeyDuino means fist bumping your car to unlock it; MicroChippy and Bubbledogs create a pop-up Canine Cafe; Going Hongbao for Chinese New Year’s; ParkHub & Verifone parked a s**t ton of cars at SuperBowl 50; Verve launches self-serve location platform for SMBs; Tommy Hilfiger and GPS Radar get you into events on the Apple Watch; Sears/KMart join the 00’s and offer inventory scanning to their app. Our resource is from Euclid Analytics and EKN Research. Our special guest is Aubriana Lopez live from the Moxie Agency. This Week in Location Based Marketing Episode 272 Recorded: February 12, 2016 Hosts: Rob Woodbridge & Asif Khan (see all the episodes)   wistiaEmbed = Wistia.embed("yxm09qv3nd", { videoFoam: true }); Show Notes: Support our show with Patreon! Top stories of the week sponsored by Samsung 1. Amazon unleashes Treasure Truck on Seattle 8:06 2. Gemalto launches LinqUs IoT platform 12:26 3. Lady Gaga + Intel to create David Bowie tribute at the Grammy’s 14:00 4. Keyduino – Fist bumping your car 21:12 5. MicroChippy and Bubbledogs create pop-up “Canine Cafe” 23:45 Resource: Euclid Analytics + EKN Research – New Report 29:34 Guest: Aubriana Lopez live at Moxie Agency 31:28 Member News 1. Celebrating Chinese New Year’s “Hongbao” digitally 37:00 2. ParkHub + Verifone at the SuperBowl 39:00 3. Verve launches self-serve location platform for SMBs 40:00 4. Tommy Hilfiger + GPS Radar for NYFW 40:50 5. Sears/KMart bring inventory scanning to app 42:20 Subscribe to TWiLBM

Welcome to episode #271. On the show: Order Domino’s from Amazon Echo; Los Angeles GeoHub; Citymapper raises $40m; Ace Hotel + WeTransfer; Starbreeze’s Starcade virtual reality arcade; Geofeedia raises $17m; Land Rover’s #hibernot Instagram campaign; Indoo.rs and Micello team up; Screenvision & Mobiquity bring beacons to the movies; McDonalds fights literacy. This Week in Location Based Marketing Episode 271 Recorded: February 8, 2016 Hosts: Rob Woodbridge & Asif Khan (see all the episodes)   wistiaEmbed = Wistia.embed("6p9ceitb93", { videoFoam: true }); Show Notes: Support our show with Patreon! Top stories of the week sponsored by Samsung 1. Amazon’s Echo adds Domino’s Pizza Delivery 9:32 2. Los Angeles launches portal for location-based open data 14:00 3. Citymapper raises $40M 16:00 4. Ace Hotel + WeTransfer 20:00 5. Starbreeze Studios – Project Starcade 22:15 Resource: The Industries of the Future by Alec Ross 28:20 Member News 1. Geofeedia raises $17M 30:18 2. Land Rover #Hibernot Instagram campaign 31:23 3. Indoo.rs and Micello team-up 33:14 4. ScreenVision and Mobiquity bring beacons to the movies 34:00 5. McDonald’s to fight literacy 35:30 Subscribe to TWiLBM

Welcome to episode #270. On the show: Miami Heat taps AisleLabs; Down with CCTV-like service for location; Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and BoA welcome ApplePay; UberRush delivers for Nordstrom; PeopleCount launches PlacesCount; Best Buy brings in Slyce; ViaDirect partners with Broadsign; ShopperTrak launches Advanced Analytics offering; Indoo.rs releases “SLAM” engine. Resources from Unacast and Samsung. This Week in Location Based Marketing Episode 270 Recorded: February 1, 2016 Hosts: Rob Woodbridge & Asif Khan (see all the episodes)   wistiaEmbed = Wistia.embed("pyc1t4aowg", { videoFoam: true }); Show Notes: Support our show with Patreon! Top stories of the week sponsored by Samsung 1. AisleLabs partners with the Miami Heat 6:54 2. Retailers urged to create “CCTV-like” symbol 9:07 3. Coors Light – Hear the Street Playlists 14:04 4. ApplePay coming to Wells Fargo and BoA ATMs 18:00 5. UberRush for Nordstrom 21:17 Resources: Unacast – beacons on track to hit 400M 27:45 Closing retail sales In-store: Fight back with mobile 28:55 Member News 1. PeopleCount launches PlacesCount 32:00 2. Best Buy’s “scan to shop” with Slyce 33:40 3. ViaDirect partners with Broadsign 34:50 4. ShopperTrak launches “Advanced Analytics” 35:50 5. Indoo.rs releases “SLAM” engine 37:00 Subscribe to TWiLBM

Welcome to episode #269. On the show: Real holograms thanks to Kino-Mo; Proxfinity’s smart badge for conferences; Samsung’s TipTalk lets you talk into your finger; Down with walkie-talkies thanks to Theatro; Microsoft’s Skip means no lineups at Gerrity Supermarkets; Carrefour lets you shop like a Jedi; Estimote rakes in $10M; PlaceIQ trumps that with $25M; Microsoft is acquiring InMobi; InMarket puts beacons in every RiteAid store. Our App selection is Basket from Andy Ellwood. This Week in Location Based Marketing Episode 269 Recorded: January 25, 2015 Hosts: Rob Woodbridge & Asif Khan (see all the episodes)   wistiaEmbed = Wistia.embed("m1aq6qtpcd", { videoFoam: true }); Show Notes: Support our show with Patreon! Top stories of the week sponsored by Samsung 1. Kino-Mo holographic images 9:00 2. Proxfinity – the wearable smart badge for conferences 12:42 3. Samsung launches TipTalk 15:30 4. Container Store replaces the WalkieTalkie with Theatro 20:44 5. Microsoft’s “Skip app” at Gerrity’s Supermarkets 25:12 App Pick: Andy Ellwood’s Basket 33:23 Member News 1. Carrefour’s Shop Like A Jedi Campaign 36:00 2. Estimote raises $10M 37:37 3. Microsoft to acquire InMobi 38:25 4. PlaceIQ raises $25M 41:52 5. InMarket rolls out beacons to every RiteAid store 43:44 Subscribe to TWiLBM

Welcome to episode #268. On the show: Are you ready for a drive-thru supermarket?; Euclid Analytics raises $20M; Foursquare (enough said); GoInStore; Lyft partners with National MedTrans Network; EyeQ to make waves at NRF; 7Eleven helps corrupt with rewards; Google creating a virtual reality division; Vistaprint gets into local listings; Shelfbucks acquires Emmoco. Special EyeReport from Atlanta with Aubriana Lopez and Rob Friedman. Our resource comes from Samsung: Retail Technology Trends 2015. This Week in Location Based Marketing Episode 268 Recorded: January 15, 2015 Hosts: Rob Woodbridge & Asif Khan (see all the episodes)   wistiaEmbed = Wistia.embed("kurhbosbt3", { videoFoam: true }); Show Notes: Support our show with Patreon! Top stories of the week sponsored by Samsung 1. Dahir Kurmanbievich – Drive-in Supermarket 6:00 2. Euclid Analytics raises $20M 9:24 3. Foursquare 10:51 4. GoInStore – UK 16:58 5. Lyft + National MedTrans Network 19:00 EyeReport: Aubriana Lopez and Rob Friedman of Digital Element 23:43 Member News 1. EyeQ @ NRF 28:32 2. 7Eleven age appropriate rewards 29:51 3. Google to create virtual reality division 31:08 4. Vistaprint Local Listing 32:27 5. Shelfbucks acquires Emmoco 33:42 Resource: Retail Technology Trends 2015: A Year of Digital Disruption from Samsung 35:00 Subscribe to TWiLBM

Welcome to episode #267. On the show: CES beacon scavenger hunt (again); EyeLock & Diebold rename the ATM “Irving”; Screen commerce by Think&Go; Billy Bishop Airport DOOH’s the tunnel; Faking human stench to fight Dengue Fever; GM takes a Lyft for half a billion; Car commerce thanks to OnStar and Synchross; Emirates + Millennial Media; AT&T, Cisco, IBM, Intel and the city of IoT; Garmin & Accuweather team up around MinuteCast. Special guest is Brian Handly, CEO of Reveal Mobile. This Week in Location Based Marketing Episode 267 Recorded: January 11, 2015 Hosts: Rob Woodbridge & Asif Khan (see all the episodes)   wistiaEmbed = Wistia.embed("eb6o0mlbsi", { videoFoam: true }); Show Notes: Support our show with Patreon! Top stories of the week sponsored by Samsung 1. Beacon Scavenger Hunt at CES 10:00 2. Eyelock & Diebold team-up for “Irving” ATM of the future 16:00 3. Think&Go to turn digital screens in “Pay At Screen” terminals 18:21 4. Billy Bishop launches new DOOH system in airport tunnel 20:31 5. Street Lamps Tackle Disease By Luring Mosquitoes with Fake Human Scent 23:50 Guest: Brian Handly CEO – Reveal Mobile 29:00 Member News 1. GM invests $500M in Lyft 40:27 2. OnStar & Synchross team up for car commerce 42:00 3. Emirates Airlines + Millennial Media 43:00 4. AT&T allies with Cisco, IBM, Intel for city of IoT 44:44 5. Garmin and Accuweather team-up around MinuteCast 46:14 Subscribe to TWiLBM

Welcome to episode #266. On the show: The first beacon’d city; Crowdsourcing maps from driving your Toyota; Does it seem like Jameson’s is following you? They are; Adored loved to the tuned of $2.3 million; Fleetzen’s on-demand fleet of pick-up trucks; ShopperTrack acquired by Tyco; Starbucks teams with Alibaba; Twitter lets you control drones; LinkNYC wifi payphone are HERE!; P&G testing Snapchat ads in Ulta stores. Two resources for you today: Swirl’s report on the state of store personalization and Samsung’s white paper on how the Internet of Things will transform business. This Week in Location Based Marketing Episode 266 Recorded: January 4, 2015 Hosts: Rob Woodbridge & Asif Khan (see all the episodes)   wistiaEmbed = Wistia.embed("7fglg4k5kz", { videoFoam: true }); Show Notes: Support our show with Patreon! Top stories of the week sponsored by Samsung 1. Columbus, OH to deploy beacons throughout the city 8:00 2. Toyota to demo map crowdsourcing from cars at CES 11:25 3. Jameson’s uses Locomizer to enable hyper targeted campaign 13:46 4. Boston beacon start-up Adored raises $2.3M 20:40 5. Seattle start-up Fleetzen – Uberlike services for people with pick-up trucks, vans 22:50 Samsung Resource: How the Internet of Things will transform business 26:29 Member News 1. ShopperTrak acquired by Tyco 28:45 2. Starbucks teams up with Alibaba 30:32 3. Twitter patents a drone controlled by tweets 31:35 4. LinkNYC wifi payphone are finally being installed 33:56 5. P&G testing Snapchat ads in Ulta stores 35:48 Resource: Swirl Finds Shoppers’ Pleas For Store Personalization Remain Unanswered 39:36 Subscribe to TWiLBM

Welcome to episode #265. On the show: This is our annual predictions show. We highlight the things that stuck with us throughout 2015, how our 2015 predictions panned out during the year, the trends we see gaining steam and the companies that you should be paying attention to as we head into 2016. This Week in Location Based Marketing Episode 265 Recorded: December 29, 2015 Hosts: Rob Woodbridge & Asif Khan (see all the episodes)   wistiaEmbed = Wistia.embed("3jvpj0rneh", { videoFoam: true }); Show Notes: Support our show with Patreon! 1. 2015 in review 8:00 2. Asif’s key trends for 2016 16:30 3. Rob’s key trends for 2016 25:30 4. Companies to watch in 2016 34:45 Subscribe to TWiLBM

Welcome to episode #264. On the show: Membo moves into mobile; Moz partners with NavAds; WayRay announces the first holographic navigation; the Samsung holiday piano; Netflix helps you create snooze socks; Factual raises $35M; Mondelez's Cherry Ripe campaign down under; Facebook & UBER team up in Messenger; JCPenny's VR view of Santa's workshop; BestBuy sends GeekSquad to MSP airport for the holidays. Our resource of the week is how displays are changing sports concession stands. Our special guest is Gary Johnson of ESRI Australia. This Week in Location Based Marketing Episode 264 Recorded: December 22, 2015 Hosts: Rob Woodbridge & Asif Khan (see all the episodes)   wistiaEmbed = Wistia.embed("pq23c1uk4l", { videoFoam: true }); Show Notes: Support our show with Patreon! Top stories of the week sponsored by Samsung 1. Membo - the YikYak for local discovery 5:42 2. Moz partners with NavAds BV 8:23 3 WayRay - The World’s First Holographic Navigation 12:17 4. Samsung Holiday Piano 15:18 5. Netflix - Socks that turn your TV off if you fall asleep 18:45 Samsung Resource: How Displays Are Raising the Game at Sports Concession Counters Guest: Gary Johnson of ESRI 24:49 Member News 1. Factual raises $35M 37:34 2. Mondelez - Cherry Ripe campaign in Australia 38:25 3. Facebook & Über team up 41:00 4. JCPenney takes you to Santa’s Workshop in Oculus VR 44:57 5. BestBuy sends GeekSquad to MSP airport for the holidays 46:43 Subscribe to TWiLBM

Welcome to episode #263. On the show: Absolut-ly IoT; Pagen treats for real web cookies; Wayfindr finds Google - and $1 million; Irisys' Gazelle 2; Tapestry of Hope with Jane Goodall and ESRI; PlaceIQ and IRI team up; Walmart's mobile payment play; Download the Sears app to get free shipping; Dwolla & Seamless work on P2P payments together; Gamestop drives PowerUp with fuel rewards integration. Resource of the week is Star Wars weather from Tom Scott. Our special guest is Ted Mann, founder of SnipSnap. This Week in Location Based Marketing Episode 263 Recorded: December 13, 2015 Hosts: Rob Woodbridge & Asif Khan (see all the episodes)   wistiaEmbed = Wistia.embed("zsh1k1umjf", { videoFoam: true }); Show Notes: Support our show with Patreon! Top stories of the week sponsored by Samsung 1. Pernod Ricard turns Absolut bottles into IoT play 5:50 2. Swedish bakery Pagen sends real treats in exchange for web cookies 9:34 3. Google provides $1M grant to Wayfindr in London 12:34 4. Irisys launches Gazelle 2 16:10 5. Jane Goodall launches Tapestry of Hope map 20:40 Guest: Ted Mann of Snip Snap 26:32 Member News 1. PlaceIQ and IRI team up 40:27 2. Walmart introduces it’s own mobile payment system 41:24 3. Sears drives app downloads with free shipping 43:50 4. Dwolla & Seamless team-up for P2P payments in the U.S. 45:24 5. Gamestop drives PowerUp with fuel rewards integration 46:40 Subscribe to TWiLBM

Welcome to episode #262. On the show: You can't hide from racist tweets; Bfonics launches WiFi beacon; Mobify acquires Donde; UberMedia's LROI; Tyrers Department Store tests the Digital Clothing Rail; Aruba Networks launches Mobile Engagement 2.0; Domino's Easy Order button; Placemeter's new Sensor Technology; Soundpays launches their mobile wallet in Canada; Krispy Kreme connects with NCR for loyalty & location; Blue Bite partners with Rouge Media. Our special guest is Mikhail Damiani, co-founder of Blue Bite. This Week in Location Based Marketing Episode 262 Recorded: December 7, 2015 Hosts: Rob Woodbridge & Asif Khan (see all the episodes)   wistiaEmbed = Wistia.embed("6iyjbkghiv", { videoFoam: true }); Show Notes: Support our show with Patreon! Top stories of the week sponsored by Samsung 1. Racist Tweets on billboards in Brazil 5:39 2. Bfonics launches WiFi beacon 9:36 3. Mobify buys Donde 13:26 4. UberMedia launches LROI concept 17:22 5. Tyrers Department Store tests “Digital Clothing Rail” 20:18 Guest: Mikhail Damiani of Blue Bite 24:26 Member News 1. Aruba Networks launches Mobile Engagement 2.0 43:11 2. Domino’s launches the “Easy Order” button 45:03 3. Placemeter launches Sensor Technology 46:50 4. Soundpays launches mobile wallet in Canada 48:26 5. Krispy Kreme teams up with NCR for loyalty and location 50:21 6. Blue Bite partners with Rouge Media 52:57 Subscribe to TWiLBM

Welcome to episode #261. On the show: Star Wars infiltrates bus shelters; Placester raises $27M; Beretta's bluetooth gun; L&PM Editores gives away subway tickets in books; Kantar Shopcom partners in data with 4INFO; Book your room at the Air Canada Centre thanks to AirBnB and MLSE; Tapad partners with VisualDNA; Royal Caribbean's #ComeSeekLive Periscope campaign; TCS acquired by Comtech; Loblaws #marketmoments miss. Special guest is Erik McMillan of Shelfbucks. This Week in Location Based Marketing Episode 261 Recorded: November 30, 2015 Hosts: Rob Woodbridge & Asif Khan (see all the episodes)   wistiaEmbed = Wistia.embed("34git7dbsj", { videoFoam: true }); Show Notes: Support our show with Patreon! Top stories of the week 1. JCDecaux StarWars campaign 6:04 2. Placester raises $27M 8:32 3. Beretta showcases their new i-Protect bluetooth gun 11:37 4. L&PM Editores - subway ticket books in Brazil 15:15 5. Kantar Shopcom and 4INFO team up 19:21 Guest: Erik McMillan of Shelfbucks 23:47 Member News 1. AirBnB / MLSE sleepover promotion 35:33 2. Tapad partners with VisualDNA 38:46 3. Royal Caribbean #ComeSeekLive periscope campaign 39:50 4. TCS acquires Loctronix and then gets acquired by Comtech for $430.8M 41:53 5. Loblaws - #MarketMoments 43:44 Subscribe to TWiLBM

Welcome to episode #260. On the show: Millennial Media works with Rentrak to match TV ads with mobile; Western Union partners with WeChat; America's Movie Night courtesy or RedBox; National Geographic launches "Find your park, love your park"; Carvana's car vending machine; SenionLab launches StepInside; Gravy + ROIChecker creates VisitCast; RoamingAround Launches RapidApp; Google and Virgin America launch "Seatview"; Oxfam partners with xAd. Special guest is Ryan Laul of d[Theory]. This Week in Location Based Marketing Episode 260 Recorded: November 23, 2015 Hosts: Rob Woodbridge & Asif Khan (see all the episodes)   wistiaEmbed = Wistia.embed("4rljy3wjz3", { videoFoam: true }); Show Notes: Support our show with Patreon! Top stories of the week 1. AOL’s Millennial Media working with Rentrak to match TV ad viewing with mobile 8:18 2. Western Union partners with WeChat for money transfer 11:51 3. RedBox “America’s Movie Night" 14:38 4. National Geographic launches “Find Your Park, Love Your Park” 17:50 5. Carvana to sell cars through vending machines 19:17 Guest: Ryan Laul of d[Theory] 25:00 Member News 1. SenionLab launches StepInside 36:10 2. Gravy + ROIChecker = VisitCast 37:39 3. RoamingAround launches RapidApp 38:52 4. Google + Virgin America launch “SeatView” 40:00 5. Oxfam America + xAd partner 41:35 Subscribe to TWiLBM