This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Summary: Join your hosts Rob Woodbridge from UNTETHER.tv and Asif Khan from TheLBMA.com as they discuss the most relevant stories in the location-based marketing and mobile industry.
On the show today: TuneIn raises $25 million to get in your car; Royal Mail opens late so you can pick up your own mail; The Location Forum makes you pay for privacy guidelines; Bud + Blippar + Folds of Honor = amazing; iPourIt brings RFID to bars; ESRI starts licensing their data. Plus, eMarketer Canada offers insight into Canada's location and mobile advertising landscape and special guest Piyush Shah of InMobi on the China opportunity.
On the show today: Shazam starts tagging in the background; Domino’s delivers Pizza-smelling DVDs; Dunkin’ Donuts gets you out of bed and eating breakfast; UberMedia changes the rules in targeted ads with UberAds; Aruba Networks purchases Meridian Apps to bring indoor location to their hardware business; LevelUp partners with NCR; The importance of customer feedback and engagement plus special guest Martin Shen, co-founder of UpOut. Featured Guest Martin Shen, co-founder UpOut. (26:00) App fascination of the week: MyTime.com – the Uberization of every service (6:50) Top news of the week 1. Shazam launches new iPad app with background tagging (10:00) 2. UberMedia launches UberAds (15:48) 3. Domino’s delivers DVDs that smell like pizza in Brazil (22:10) 4. Aruba acquires Meridian (36:40) 5. Dunkin’ Donuts launches ultrasound coupons in South Korea to get more breakfast business (41:20) 6. LevelUp partners with NRC (47:05) Resource of the Week The importance of customer feedback and engagement in a smartphone enabled world (51:25)
On the show today: Yahoo! continues to buy employees; Big data from Twitter showcases the hate; Alibaba takes a stand in the mapping wars; Lenticular printing teaches a lesson to abused children; The re-emergence of RFID for grocery checkout; A Canadian interpretation of the future of Google Glass and our special guest, Gary Schwartz, CEO of Impact Mobile. Featured Guest Gary Schwartz, co-founder & CEO of Impact Mobile. (25:25) Top news of the week 1. Yahoo acquires Loki Studios (9:49) 2. “Geography of Hate” map (14:07) 3. Fourwinds apps – turning Apple devices into signage (18:40) 4. Alibaba invests in AutoNavi (37:25) 5. ANAR Foundation (Aid to Children and Adolescents at Risk). Working with their agency, they used lenticular printing (40:18) 6. Nestlé Nespresso boutique in Munich, Germany – testing RFID self checkout (47:30) Resource of the Week Future of Google Glass (52:02)
Welcome to episode #129. On the show today: Facebook rumoured to be in talks to purchase Waze for $1 billion; Square set to check in to Foursquare’s neighbourhood; BlockAvenue launches to give your city a grade; Unilever goes hyper-local with rewards program; Outback Steakhouse jumps back in time to when check-ins were the rage; The VERY cool Pennies for Life campaign by Microloan; Pew enlightens us on the state of location in mobile; Plus special guest Duncan McCall, CEO of PlaceIQ.
On the show today: ISIS brings loyalty to vending machines, Dwolla closes their $16.5 million series C, Kiip powers the "sour to sweet" campaign for Sour Patch Kids, MoodMedia pinpoints you by the music your hear, Google Now! comes to the iPhone and leaves a lot to the imagination, Foursquare is about to sell your data, PJs that tell stories + our very special guest, Ben Broca, founder of Now.
On the show: Tracking school buses and the children on them in the UAE and United States. Swipp brings sentiment to everything. Punch.in remakes the punch clock for the mobile era. Visa works with Fandango for location-based offers. Fiz brings location and leisure together to help discover things to do. Independent fuel retailers band together to create their own payment and loyalty initiative. Our app selection of the week is Foursquare's visualization of your checkins for the last year plus the resource of the week is the history of location-based games in one infographic and special guest Edward Marks of Twist.
On the show: Stay within walking distance to your meetings with Walkscore; Nike uses 3D holographs to sell shoes in Amsterdam; Paying by sound in Beijing; K-Mart uses checkins to promote the world's largest bake sale; Asif's retail RAMP summary; Accenture's "Seamless Retail Study." Plus Rob's app fascination of the week is Tempo and special guest Raj Singh, founder of Tempo talks the calendar as the operating system.
On the show: Why Shazam could be the biggest retail enabler on the planet; can Foursquare discover a revenue source with version 6.0; will Layar help print turn digital dimes into dollars and will you pay $360/year for WiFi in the car plus other stories from ESRI and TouchMedia, our resource of the week and special guest Darya Trushkina, VP Business Development at Game Insight.
On the show: One ad metric to serve them all with Starcom and PlaceIQ. Tata Docomo makes it easy to check in without GPS or internet (but why?). Glympse moves onto the streets inside of BMW. Whispering Windows shows sound makes money while Whisper is the not so secret social network with a revenue model. Special guest David Lieb ushers in the age of inference and we all take a much needed mobile moment thanks to Chadwick Martin Bailey.
On the show: The Singapore government to roll out location-based services. Google’s Niantic Labs (makers of the popular location-based game Ingress) gets into book publishing. Locu uses big data to track Pabst Blue Ribbon consumption (and identify the Hipster density). Apple acquires WiFiSlam + Tibco acquires Maporama. Jay Shells takes us on a location-based rap lyric street art project. Plus special guest Andrea Sanchez, founder of Beergram and our resource of the week.
Welcome to episode #123 of This Week in Location Based Marketing. On the show: The Singapore government to roll out location-based services. Google's Niantic Labs (makers of the popular location-based game Ingress) gets into book publishing. Locu uses big data to track Pabst Blue Ribbon consumption (and identify the Hipster density). Apple acquires WiFiSlam + Tibco acquires Maporama. Jay Shells takes us on a location-based rap lyric street art project. Plus special guest Andrea Sanchez, co-founder of Beergram and our resource of the week.
On today’s show: Our DX3 Canada wrap, ShopSavvy transitions to a retail app, do taxi companies need a platform or just customers, U-Haul brings augmented reality to Detroit and do we need to regulate mobile retail. All this plus Spindle – our app fascination of the week – and special guest Blake Sirach, VP Design for WillowTree the makers of the Brooklyn Nets and Barclays Center mobile app experience
Welcome to episode #121 of This Week in Location Based Marketing. On today’s show: LinkedIn is rumoured to be acquiring the Pulse News Reader for $50-100M, Posse saddles up and moves to the United States, the earth’s magnetic field may hold the key to indoor location and Quri gives brands a little leverage. Plus our resource of the week and special guest Shuli Lowy from Ping Mobile on SMS marketing.
TWiLBM #117: You say acquired, we say acqui-hired by Rob Woodbridge
Finding street food with an app, KLM’s social map, the girl scouts go all in to sell you cookies and is LivingSocial on life support? Plus our resource of the week and special guest Mark Kasdorf, co-founder of location-based live music discovery app Timbre.