Summary: <br><br> Welcome to episode #274. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses on the proximity payment market.<br> <br> This Week in Location Based Marketing Episode 274<br> Recorded: February 27, 2016<br><br> Hosts: <a href="http://twitter.com/robwoodbridge" target="new">Rob Woodbridge</a> & <a href="http://www.thelbma.com" target="new">Asif Khan</a><br><br> (<a href="http://untether.tv/twilbm">see all the episodes</a>)<br> <br> <br> <br> <br> <br> <br><br> <br> wistiaEmbed = Wistia.embed("o0evtxkrms", {<br> videoFoam: true<br> });<br> <br> <br> Show Notes:<br> Support our show with <a href="http://www.patreon.com/untether" target="_blank">Patreon</a>!<br> Top stories of the week<br> sponsored by <a href="http://insights.samsung.com" target="_blank">Samsung</a><br><br> 1. Sodimac – McCann Lima highway billboard <a href="#">9:27</a><br><br> 2. Crimtan partners with Primesight <a href="#">12:17</a><br><br> 3. Grability’s Rappi app <a href="#">14:00</a><br><br> 4. LiveNation to roll out Location Based Marketing Platform <a href="#">20:30</a><br><br> 5. Deliv partners with UPS <a href="#">23:40</a><br> Resource: <a href="http://lbszone.com/2016/02/24/global-mobile-proximity-payment-users-surpass-1-billion-2019/" target="new">Global Mobile Proximity Payment Users Surpass 1 Billion by 2019</a> <a href="#">29:40</a><br> Member News<br> 1. Yahoo! Japan signs contract with IndoorAtlas <a href="#">35:30</a><br><br> 2. ASDA + Clear Channel UK <a href="#">36:45</a><br><br> 3. xAD launches MarketPlace <a href="#">37:40</a><br><br> 4. PlaceIQ teams with LiveRamp for TV ads <a href="#">39:20</a><br><br> 5. Geofeedia partners with Dell’s Digital Business Services <a href="#">40:25</a><br> Subscribe to TWiLBM<br> <br><br> <br>
