Summary: One of the best ways to differentiate yourself in your market is by mastering off-camera flash. It sets your work apart from your competition and allows you to charge premium prices.<br> <br> That's why I invited Zach Gray on this week's show.<br> <br> Zach Gray needs no introduction. In the wedding photography world, you'd be hard pressed to find a photographer more knowledgeable about off-camera flash than Zach.<br> <br> He's a member of the exclusive Sandisk extreme team, has personally instructed over 1200+ photographers through his live workshops, been a regular on CreativeLive, is one of Wescott's top endorsed pros and his work has been featured everywhere from People Magazine to Rangefinder.<br> <br> In this episode of the SFP podcast, we'll be discussing how to actually go about learning off-camera flash as well as a ton of other valuable advice from one of the best wedding photographers in the world.<br> <br> <br> What You'll Learn<br> <br> * Why it's not enough to be a natural light photographer<br> * How to set up off-camera lighting in a time crunch (i.e receptions)<br> * What the "experience" based economy is<br> * The "marketing machine" Zach uses to get clients<br> * The #1 piece of gear Zach thinks is undervalued<br> * The lighting system that gets him world class results<br> <br> <br> <br> <br> <br> <br> <br> Resources Mentioned<br> <a href="http://www.zachandjody.com/" target="_blank">Zach and Jody's Website</a><br> <a href="http://www.sixfigurephotography.com/wp-content/uploads/2016/03/inverse-square-law-example.pdf" target="_blank">Inverse Square Law Example</a><br> <a href="http://www.sixfigurephotography.com/get/cheetahstand" target="_blank">Cheetah Stand</a><br> <a href="http://www.sixfigurephotography.com/get/westcottrapidbox" target="_blank">Westcott Rapid Box</a><br> <a href="http://www.sixfigurephotography.com/get/canon600speedlight" target="_blank">Canon 600 EX-RT Speedlight</a><br> <a href="http://www.sixfigurephotography.com/get/loveisthekillerappbook" target="_blank">Love Is The Killer App by Tim Sanders</a><br> <a href="http://www.sixfigurephotography.com/how-to-make-your-photography-business-stand-out/" target="_blank">Luke and Cat Podcast Interview</a><br> <a href="http://www.sixfigurephotography.com/get/profotob1" target="_blank">Profoto B1</a><br> <a href="https://www.paulcbuff.com/vm120.php" target="_blank">Vagabond Mini</a><br> <a href="http://www.sixfigurephotography.com/get/elinchromrangerquadra" target="_blank">Elinchrom Ranger Quadra</a><br> <a href="http://www.sixfigurephotography.com/get/rapidboxoctaxl" target="_blank">Westcott Rapid Box Octa XL</a><br> <a href="http://www.sixfigurephotography.com/get/rapidboxoctaxxl" target="_blank">Westcott Rapid Box Octa XXL</a><br> <a href="http://www.sixfigurephotography.com/get/sekonicl358" target="_blank">Sekonic L-358 Flash Master Light Meter</a><br> <a href="http://www.sixfigurephotography.com/get/sekonicl478" target="_blank">Sekonic L-478D LiteMaster Pro</a><br> <a href="http://www.sixfigurephotography.com/get/thinkandgrowrichbook" target="_blank">Think and Grow Rich by Napoleon Hill</a><br> <a href="http://store.zachandjody.com/product-in-camera-light" target="_blank">The Off-Camera Lighting Portrait System</a><br> <a href="http://store.zachandjody.com/product-client-management-questionnaire" target="_blank">Zach and Jody Client Questionnaire</a><br> <br> Sponsors<br> <a href="http://sixfigurephotography.com/get/fundy">Fundy Software</a><br> <a href="http://sixfigurephotography.com/get/photobooth">Photo Booth Supply Co.</a>
