Summary: <br><br> Welcome to episode #266. On the show: The first beacon’d city; Crowdsourcing maps from driving your Toyota; Does it seem like Jameson’s is following you? They are; Adored loved to the tuned of $2.3 million; Fleetzen’s on-demand fleet of pick-up trucks; ShopperTrack acquired by Tyco; Starbucks teams with Alibaba; Twitter lets you control drones; LinkNYC wifi payphone are HERE!; P&G testing Snapchat ads in Ulta stores. Two resources for you today: Swirl’s report on the state of store personalization and Samsung’s white paper on how the Internet of Things will transform business. <br> <br> This Week in Location Based Marketing Episode 266<br> Recorded: January 4, 2015<br><br> Hosts: <a href="http://www.foko.co" target="new">Rob Woodbridge</a> & <a href="http://www.thelbma.com" target="new">Asif Khan</a><br><br> (<a href="http://untether.tv/twilbm">see all the episodes</a>)<br> <br> <br> <br> <br> <br> <br><br> <br> wistiaEmbed = Wistia.embed("7fglg4k5kz", {<br> videoFoam: true<br> });<br> <br> <br> Show Notes:<br> Support our show with <a href="http://www.patreon.com/untether" target="_blank">Patreon</a>!<br> Top stories of the week<br> sponsored by <a href="http://insights.samsung.com" target="_blank">Samsung</a><br><br> 1. Columbus, OH to deploy beacons throughout the city <a href="#">8:00</a><br><br> 2. Toyota to demo map crowdsourcing from cars at CES <a href="#">11:25</a><br><br> 3. Jameson’s uses Locomizer to enable hyper targeted campaign <a href="#">13:46</a><br><br> 4. Boston beacon start-up Adored raises $2.3M <a href="#">20:40</a><br><br> 5. Seattle start-up Fleetzen – Uberlike services for people with pick-up trucks, vans <a href="#">22:50</a><br> Samsung Resource: <a href="https://insights.samsung.com/2015/10/29/understanding-how-the-internet-of-things-will-transform-business-whitepaper/" target="_blank">How the Internet of Things will transform business</a> <a href="#">26:29</a><br> Member News<br> 1. ShopperTrak acquired by Tyco <a href="#">28:45</a><br><br> 2. Starbucks teams up with Alibaba <a href="#">30:32</a><br><br> 3. Twitter patents a drone controlled by tweets <a href="#">31:35</a><br><br> 4. LinkNYC wifi payphone are finally being installed <a href="#">33:56</a><br><br> 5. P&G testing Snapchat ads in Ulta stores <a href="#">35:48</a><br> Resource: <a href="http://www.geomarketing.com/swirl-finds-shoppers-pleas-for-store-personalization-remain-unanswered" target="_blank">Swirl Finds Shoppers’ Pleas For Store Personalization Remain Unanswered</a> <a href="#">39:36</a><br> Subscribe to TWiLBM<br> <br><br> <br>
