It’s 2012 all over again




This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing show

Summary: Welcome to episode #256. On the show: Zikit's now or never coupons; Paying with sounds; Short stories by ShortEdition; Unmapped; Pixie; Google's shopping insights; UNICEF Kid Power with Target; Uniqlo's U-Mood; GPS-based metering in NYC; MapQuest's refresh; Gimbal whitepaper - Unlocking the future of OOH. This Week in Location Based Marketing Episode 256 Recorded: October 25, 2015 Hosts: <a href="http://www.foko.co" target="new">Rob Woodbridge</a> &amp; <a href="http://www.thelbma.com" target="new">Asif Khan</a> (<a href="http://untether.tv/twilbm">see all the episodes</a>)   wistiaEmbed = Wistia.embed("pvjyebk634", { videoFoam: true }); Show Notes: Support our show with <a href="http://www.patreon.com/untether" target="_blank">Patreon</a>! Top stories of the week 1. Zikit’s “Now of Never” coupons (Israel) <a href="#">11:01</a> 2. Soundpays (Toronto) <a href="#">15:57</a> 3. ShortEdition - vending machine for short stories <a href="#">20:45</a> 4. Unmapped (Montreal) <a href="#">23:18</a> 5. Get Pixie <a href="#">27:35</a> Resource: Gimbal Whitepaper – <a href="http://www.thelbma.com/research" target="new">Unlocking the future of mobile OOH</a> <a href="#">32:22</a> Member News 1. Google releases Shopping Insights tool <a href="#">35:16</a> 2. UNICEF Kid Power with Target <a href="#">36:58</a> 3. Uniqlo’s U-Mood <a href="#">39:16</a> 4. NYC to test GPS-based metering system <a href="#">41:28</a> 5. MapQuest launches refresh <a href="#">43:07</a> Subscribe to TWiLBM