Summary: Welcome to episode #261. On the show: Star Wars infiltrates bus shelters; Placester raises $27M; Beretta's bluetooth gun; L&PM Editores gives away subway tickets in books; Kantar Shopcom partners in data with 4INFO; Book your room at the Air Canada Centre thanks to AirBnB and MLSE; Tapad partners with VisualDNA; Royal Caribbean's #ComeSeekLive Periscope campaign; TCS acquired by Comtech; Loblaws #marketmoments miss. Special guest is Erik McMillan of Shelfbucks. This Week in Location Based Marketing Episode 261 Recorded: November 30, 2015 Hosts: <a href="http://www.foko.co" target="new">Rob Woodbridge</a> & <a href="http://www.thelbma.com" target="new">Asif Khan</a> (<a href="http://untether.tv/twilbm">see all the episodes</a>) wistiaEmbed = Wistia.embed("34git7dbsj", { videoFoam: true }); Show Notes: Support our show with <a href="http://www.patreon.com/untether" target="_blank">Patreon</a>! Top stories of the week 1. JCDecaux StarWars campaign <a href="#">6:04</a> 2. Placester raises $27M <a href="#">8:32</a> 3. Beretta showcases their new i-Protect bluetooth gun <a href="#">11:37</a> 4. L&PM Editores - subway ticket books in Brazil <a href="#">15:15</a> 5. Kantar Shopcom and 4INFO team up <a href="#">19:21</a> Guest: Erik McMillan of Shelfbucks <a href="#">23:47</a> Member News 1. AirBnB / MLSE sleepover promotion <a href="#">35:33</a> 2. Tapad partners with VisualDNA <a href="#">38:46</a> 3. Royal Caribbean #ComeSeekLive periscope campaign <a href="#">39:50</a> 4. TCS acquires Loctronix and then gets acquired by Comtech for $430.8M <a href="#">41:53</a> 5. Loblaws - #MarketMoments <a href="#">43:44</a> Subscribe to TWiLBM
