Absolut-ly IoT, treats for cookies and Walmart’s mobile payments grand entrance + Ted Mann of SnipSnap




This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing show

Summary: Welcome to episode #263. On the show: Absolut-ly IoT; Pagen treats for real web cookies; Wayfindr finds Google - and $1 million; Irisys' Gazelle 2; Tapestry of Hope with Jane Goodall and ESRI; PlaceIQ and IRI team up; Walmart's mobile payment play; Download the Sears app to get free shipping; Dwolla &amp; Seamless work on P2P payments together; Gamestop drives PowerUp with fuel rewards integration. Resource of the week is Star Wars weather from Tom Scott. Our special guest is Ted Mann, founder of SnipSnap. This Week in Location Based Marketing Episode 263 Recorded: December 13, 2015 Hosts: <a href="http://www.foko.co" target="new">Rob Woodbridge</a> &amp; <a href="http://www.thelbma.com" target="new">Asif Khan</a> (<a href="http://untether.tv/twilbm">see all the episodes</a>)   wistiaEmbed = Wistia.embed("zsh1k1umjf", { videoFoam: true }); Show Notes: Support our show with <a href="http://www.patreon.com/untether" target="_blank">Patreon</a>! Top stories of the week sponsored by <a href="http://insights.samsung.com" target="_blank">Samsung</a> 1. Pernod Ricard turns Absolut bottles into IoT play <a href="#">5:50</a> 2. Swedish bakery Pagen sends real treats in exchange for web cookies <a href="#">9:34</a> 3. Google provides $1M grant to Wayfindr in London <a href="#">12:34</a> 4. Irisys launches Gazelle 2 <a href="#">16:10</a> 5. Jane Goodall launches Tapestry of Hope map <a href="#">20:40</a> Guest: Ted Mann of <a href="http://www.snipsnap.it" target="_blank">Snip Snap</a> <a href="#">26:32</a> Member News 1. PlaceIQ and IRI team up <a href="#">40:27</a> 2. Walmart introduces it’s own mobile payment system <a href="#">41:24</a> 3. Sears drives app downloads with free shipping <a href="#">43:50</a> 4. Dwolla &amp; Seamless team-up for P2P payments in the U.S. <a href="#">45:24</a> 5. Gamestop drives PowerUp with fuel rewards integration <a href="#">46:40</a> Subscribe to TWiLBM