Nothing says Christmas like Membo, WayRay and the Samsung piano + Gary Johnson of ESRI




This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing show

Summary: Welcome to episode #264. On the show: Membo moves into mobile; Moz partners with NavAds; WayRay announces the first holographic navigation; the Samsung holiday piano; Netflix helps you create snooze socks; Factual raises $35M; Mondelez's Cherry Ripe campaign down under; Facebook &amp; UBER team up in Messenger; JCPenny's VR view of Santa's workshop; BestBuy sends GeekSquad to MSP airport for the holidays. Our resource of the week is how displays are changing sports concession stands. Our special guest is Gary Johnson of ESRI Australia. This Week in Location Based Marketing Episode 264 Recorded: December 22, 2015 Hosts: <a href="http://www.foko.co" target="new">Rob Woodbridge</a> &amp; <a href="http://www.thelbma.com" target="new">Asif Khan</a> (<a href="http://untether.tv/twilbm">see all the episodes</a>)   wistiaEmbed = Wistia.embed("pq23c1uk4l", { videoFoam: true }); Show Notes: Support our show with <a href="http://www.patreon.com/untether" target="_blank">Patreon</a>! Top stories of the week sponsored by <a href="http://insights.samsung.com" target="_blank">Samsung</a> 1. Membo - the YikYak for local discovery <a href="#">5:42</a> 2. Moz partners with NavAds BV <a href="#">8:23</a> 3 WayRay - The World’s First Holographic Navigation <a href="#">12:17</a> 4. Samsung Holiday Piano <a href="#">15:18</a> 5. Netflix - Socks that turn your TV off if you fall asleep <a href="#">18:45</a> Samsung Resource: <a href="https://insights.samsung.com/2015/12/11/how-displays-are-raising-the-game-at-sports-concession-counters-case-study/" target="_blank">How Displays Are Raising the Game at Sports Concession Counters</a> Guest: Gary Johnson of <a href="http://www.esri.com" target="_blank">ESRI</a> <a href="#">24:49</a> Member News 1. Factual raises $35M <a href="#">37:34</a> 2. Mondelez - Cherry Ripe campaign in Australia <a href="#">38:25</a> 3. Facebook &amp; Über team up <a href="#">41:00</a> 4. JCPenney takes you to Santa’s Workshop in Oculus VR <a href="#">44:57</a> 5. BestBuy sends GeekSquad to MSP airport for the holidays <a href="#">46:43</a> Subscribe to TWiLBM