Summary: <br><br> You’ve heard the naysayers: “Focus on your business and forget social.” Well what if social in today’s business landscape is an integral part of how you connect with clients? Still want to forget it? Katie Lance is one of the brightest lights in the #realestate social landscape. Relied on by big companies and brokers alike for training, find out what she’s learned about the ROI of #socialmedia for #realtors and what you need to be doing to understand how to measure and attract the right interaction to inspire the most productive engagement.<br> About Katie Lance:<br> Katie is the CEO and Owner of Katie Lance Consulting. Katie specializes in social media strategy and content development, and works with brands in the technology and real estate industries. Katie is a nationally known keynote speaker at conferences and events, teaching the latest tools and strategies in social media, mobile and technology trends. She is a frequent blogger and contributor to Inman News and The Huffington Post and is passionate about all things tech and empowering women in leadership. In 2013, she was named one of the 100 Most Influential People in Real Estate by Inman News. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys.<br> <br> <a href="http://directory.libsyn.com/episode/index/id/3677822">This episode is for you!</a><br>
