Agent Caffeine | Real Estate show

Agent Caffeine | Real Estate

Summary: The real estate industry’s #1 webcast and podcast for innovation, best practices and strategy. We go direct to the source inside and out of the vertical to get the most powerful tactics, discover new technology and tap into the wealth of experience from those out there in the trenches every day. Agent Caffeine was founded by Kelly Mitchell. A real life entrepreneur whose desire to help make other’s lives easier and inspire industry innovation, fuels her passion for producing each and every show.

Join Now to Subscribe to this Podcast
  • Visit Website
  • RSS
  • Artist: Kelly Mitchell
  • Copyright: All rights reserved Agent Caffeine, Kelly Mitchell 2012 - 2015

Podcasts:

 199 Rock Solid Social Media for Real Estate with Katie Lance | File Type: audio/mpeg | Duration: 29:34

You’ve heard the naysayers:  “Focus on your business and forget social.” Well what if social in today’s business landscape is an integral part of how you connect with clients?  Still want to forget it?  Katie Lance is one of the brightest lights in the  #realestate   social landscape.  Relied on by big companies and brokers alike for training, find out what she’s learned about the ROI of  #socialmedia   for  #realtors   and what you need to be doing to understand how to measure and attract the right interaction to inspire the most productive engagement. About Katie Lance: Katie is the CEO and Owner of Katie Lance Consulting. Katie specializes in social media strategy and content development, and works with brands in the technology and real estate industries. Katie is a nationally known keynote speaker at conferences and events, teaching the latest tools and strategies in social media, mobile and technology trends. She is a frequent blogger and contributor to Inman News and The Huffington Post and is passionate about all things tech and empowering women in leadership. In 2013, she was named one of the 100 Most Influential People in Real Estate by Inman News. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys.   This episode is for you!

 202 The Open House Doctor with Kasia Olek | File Type: audio/mpeg | Duration: 39:34

Listen to the Podcast In real estate you are instructed to do what works. Phone calls, door knocking, Cold calls, Open Houses, whatever you can do when you first start out. Then find the formula that helps you the most and focus on that. The easiest way to differentiate yourself as a realtor / agent is to be yourself. But with a marketing venue like open houses how do you make them so memorable, that they truly become a beacon for business? Kasia Olek moved from Australia, to Tulsa Oklahoma and became an agent. The hurdles were many but as a newcomer to the United States she found a way to differentiate and leverage something that has become more whole milk than a cow. She really created magic with open houses.  #openhouse  #realestate #MasterOfOpens  #agent What you will learn: 1. What to do before, during and after an open house. 2. Where to market your open. 3. How to teach the buyer how to look at the house so you can spend time in guided conversation, finding out what they really want, capture the necessary information while setting appointment and expectations. About Kasia Olek: Kasia Olek An Aussie living in Oklahoma that started her Real Estate career in 2003 and built her book of business through mastering Open Houses. Today the “Aussie Real Estate Team” in Tulsa is excited to continue their growth and sharing information to help others expand their businesses. Twitter: @aussiekasia www.aussieteamtulsa.com

 201 Luxe Meets Tech in Real Estate with Brightdoor’s CEO | File Type: audio/mpeg | Duration: 33:12

Listen to the Podcast Brightdoor’s CEO, Michael Worthington prepares to blow our minds with his latest venture using beacon technology. The product is called Beamly and how it is being used to market luxury property is intriguing and effective.  #luxury  #realestate #technology  #luxurymarket What you will learn: 1. More informed on the possibilities of connecting all aspects of marketing and sales with one system. 2. Heightened awareness on the role beacons and micro-location marketing will play in the marketing and selling of real estate. 3. The importance of delivering consistent, high quality sales experiences is paramount, and technology can be your ally in the process. About Michael Worthington: Michael Worthington is the CEO and co-founder of BrightDoor. From 1996 to 2005, Worthington served as Chief Creative Officer of VisionFactory and Marketecture, directing both companies in the development of industry-leading software solutions for business-to-business customer experience management. Worthington’s twenty-five years of experience and knowledge in the areas of media and entertainment, computing, audio-visual technologies, and branded customer experiences fuels his ability to design business solutions that inform, engage and motivate. During his tenure with VisionFactory and Marketecture, Worthington’s vision was realized in many of the Company’s innovative software solutions such as the iNav presentation platform and eSpace experiential environments. Cisco Systems, Hewlett Packard, Raytheon and Nortel Networks were among the Fortune 500 businesses that enjoyed a competitive advantage from sales and marketing solutions resulting from his creativity and leadership. At BrightDoor, Worthington has focused his entrepreneurial spirit into the Company’s marketing function as well as setting the strategic direction for the entire product suite. He has transformed BrightDoor from a regional software start-up into an international provider of best-in-class software for the real estate industry. Worthington graduated from the University of North Carolina at Chapel Hill in 1988 with a BA in Radio, Television & Motion Pictures with a minor focus in Dramatic Arts. He is a self-avowed technology enthusiast and f...

 200 Luxury Real Estate Mindset w/ Jack Cotton | File Type: audio/mpeg | Duration: 34:29

Listen to the Podcast Reminder for those wanting to do more luxury real estate. Tonight’s show will share compelling perspectives on how to do it better, how tech is enhancing and nuggets for working with sellers and getting the listings sold. As the market shrinks for home buyers in with affluent budgets, proper positioning, marketing and presentation are critical in moving mansions. Jack Cotton, author & luxury expert shares insights on how to make a best first impression to the market with luxury. #luxury  #realestate #author  #luxurymarket About Jack Cotton: Jack Cotton has worked continually in the real estate company he started in his college dormitory room 40 years ago. In 2005, Jack sold his company to Sotheby’s International Realty. He managed the firm’s Cape Cod offices while working with selected clients until he stepped down as manager in 2008. He is back to being an agent while working on various writing projects. Over the years, Jack has been involved in most of the record breaking luxury residential sales on Cape Cod, either directly or as coach to the agent involved. His books, Selling Luxury Homes and 12 Secrets Luxury Home Sellers Know are all Amazon.com best sellers. Twitter: @jackcotton www.JackCotton.com

 198 Protect, Control & Monetize Data with Saul Klein | File Type: audio/mpeg | Duration: 44:41

Listen to the Podcast Real Estate Data issues are some of the most controversial, questioned and misunderstood aspects of our industry. Saul Klein, known as the “real estate industry’s first Internet Evangelist.” Few understand the opportunities, challenges and dynamics the way Saul does. Many do not understand the extent and need to protect, control & monetize data like Saul does. He is not one of those people that postulates about things he’s never done. He is in there doing it. With experience as a Broker and an Agent, Saul Klein is fresh off selling Point 2 and is one of the most respected people regarding Data. I am thrilled to hear his perspective on the Data game. #data #realestate #strategy What you will learn: How to protect your data. How to monetize data. Steps to take to take control of your data. About Saul Klein: Saul Klein is widely recognized as the real estate industry’s first Internet Evangelist. He was selected by the National Association Of REALTORS® as one of the “25 Most Influential People in the Real Estate Industry” in 2003, and has been selected as one of the “100 Most Influential Real Estate People” by Inman News in 2005, 2006, 2007, 2008, 2009, 2010 and 2011, 2012, 2013. REALTOR® Consultant to the original RIN (Realtors® Information Network) project, including the development and deployment of REALTOR.com), he served as Vice President of Marketing and was responsible for the signing of the first 100 MLSs and first 500,000 listings to appear on Realtor.com. One of the creators of RealTown, and many longstanding real estate online communities, including: RealTalk, AETalk, MLSTalk, MLSInformation, PresidentsTalk, EducationDirectorsTalk and others, blogging before blogging was a word. Saul has been a licensed California Real Estate Broker since 1977 and was the 1993 President of the San Diego Association of REALTORS®, and REALTOR of the Year in 1999. In 2001 he created NAR’s ePRO Online Technology Certification Program and NAR’s Web 2.0/Social Media Program in 2010. After taking the CEO position at of Point2 Technologies on January 1, 2008, he shifted the corporate strategy and focus to that of a syndicator of MLS listing data, and guided Point2 through a successful acquisition in 2010 by Yardi Inc., an industry leading software development and technology services Company, where he current serves as Senior Vice President. Twitter: @saulklein www.TheDataAdvocate.com

 197 How to Get More Luxury Listings with Mark Fitzpatrick | File Type: audio/mpeg | Duration: 36:29

Listen to the Podcast If you are interested in owning the luxury market you should know qualified buyers are all over the country and as the dollar price goes up that circle of qualified people extends globally. How do you attract those elusive buyers and speak a universal language on behalf of your sellers? With video and strong marketing. We’re going to find out how you can secure more listings by doing high-end video and better marketing for luxury properties. We’ll also discuss how you can get more listings, create more compelling video for less than a Hollywood movie budget in the episode with Mark Fitzpatrick.  #marketing  #realestate #video  #buyers What you will learn: 1. RUHM can be a tool for any agent to use to win a big listing. (If they are in an area with luxury homes, $5M+.) 2. How to implement some of the things RUHM does, but at a lower expense. 3. Change is definite. Learn to specialize in adaptation. Build your personal brand. About Mark Fitzpatrick: Mark Fitzpatrick Mark is an idea guy. Whether it’s creating new strategies, businesses, or kids (he has six), Mark is a professional solution finder. After years of success in growing his own brokerage in Orange County, CA, he found a better way to do luxury digital marketing and called it RUHM. He now serves as CEO of this “destination marketing” company of artists, marketers, and real estate consultants who travel the globe producing, packaging, and promoting the world’s finest dwellings. Designed to do everything a brokerage can’t, RUHM works alongside your existing Realtor to raise perceived value and emotional connection through unorthodox narrative films, immersive video microsites, and international PR campaigns – all measured and reported in detailed analytic reports.   Twitter: @RUHMmark & @MarkFitzpatrick77 www.RUHM.com

 196 The Zen of Real Estate with ‘REAL’ author, Dave Crumby | File Type: audio/mpeg | Duration: 23:52

Listen to the Podcast The Zen approach to success in real estate. Often the way we are initially engaged in the business of real estate gives us the wrong idea. We all know we sign on for the most part as “Independent Contractors” which is misleading unto itself. This new, more holistic approach to building your business in real estate looks at it from the entrepreneur’s mind-set. Realvolve’s Dave Crumby shares insights and methods of making sure you have the right approach to your business for your best business success.  #zen  #realestate #business  #entrepreneur What you will learn: 1. Difference between a lead management CRM and a Portfolio CRM. 2. Task Lists vs Drip Campaigns vs Workflows. 3. Address Book vs Contact Record. About Dave Crumby: Dave Crumby is the founder and CEO of Realvolve, a state-of-the-art customer relationship management (CRM) system built expressly for real estate agents. Realvolve has a simple mission: help agents and brokers build strong, predictable, and sustainable businesses. Dave began his real estate career as an agent in 1996. He was a successful agent and broker, and later became a tech consultant to national real estate trainers and franchisors. Dave authored in 2013 the book titled ‘REAL: A Path to Passion, Purpose and Profits in Real Estate’ that has since become a best seller. The book features Dave’s experience and the wisdom of other successful real estate leaders, such as the CEOs of Zillow, Trulia, Better Homes and Gardens, and many others. Twitter: @davecrumby www.realvolve.com

 195 Agent Security: Key Lessons in Safety with CEO Lynn Robertson | File Type: audio/mpeg | Duration: 27:20

Listen to Podcast Safety is something we often take for granted until something happens to someone we know or close by. We joke about pop-tart agents at times, but most of us have done the pop-tart thing at one time or another. Most. Not all. Thursday’s show opens with a former agent now FEMALE CEO/Start up Queen, Ms. Lynne Robertson. Her company is focused on making all agents safer. We’re going to talk about Agent Safety and being a woman CEO of a start up in real estate.   #safety  #realestate #startups  #womeninbiz What you will learn: 1. How often we put ourselves in danger by giving information out to strangers online and hold ourselves more accountable to taking steps toward safety. 2. The number of applications for using Secure Show. 3. How easy, quick and affordable it is to use Secure Show before meeting strangers face to face. About Lynn Robertson: Lynn Robertson •27 years as a licensed Real Estate Agent/Broker (since 1987) •Broker/Owner of YourSeattleHomeTeam.com, Inc., founded in2006 •Founder Secure Show, LLC., 2013 •Secure Show, winner of the 2013 WAMP (Washington Association of Mortgage Professionals) Business and Humanitarian award for Outstanding Innovation •2013 Inman Finalist for Most Innovative App, Tool or Vendor. •Washington Association of Mortgage Professionals, Outstanding Real Estate Professional, nominated for the “Business and Humanitarian Leadership Award”, finalist in both 2011 and 2012 Facebook: facebook.com/SecureShow www.SecureShow.com

 194 Driving Social Behavior with Technology feat. Dizzle CEO | File Type: audio/mpeg | Duration: 27:15

Listen to the Podcast Ever wonder how people become the pied pipers of social networks? Will Caldwell, CEO of Dizzle has the strategy down and he’s going to share a few secrets with you. Social is one of the biggest drivers of marketing today and the consumer is responding.  Find out how you can become a master of the social sphere by attracting connections with people who need your services. It’s all here!  #marketing  #realestate   #technology  #social What you will learn: 1. Insight into how to incorporate mobile technology into your business. 2. How to use technology people engage with. 3. Unique ways to distribute your brand by delivering relevant information to your clients. About Will Caldwell: Will Caldwell is the CEO and Co-Founder at Dizzle. He grew up in the real estate industry and is a recent college grad working in San Diego. Will is from South Florida and has parents that both work in real estate. This experience has enabled Will to understand what it takes to be successful in real estate. The son of a successful realtor, Will knows what it takes for real estate agents to close deals and build lasting relationships. Beyond real estate, Will is an entrepreneur, kiteboarder, and world traveler. Twitter: @dizzle Facebook: facebook.com/dizzleapp www.dizzle.com

 193 Client Collaboration Strategy with Real Scout CEO | File Type: audio/mpeg | Duration: 23:52

Listen to the Podcast Working with clients in a complimentary role has become more critical than ever.  Client collaboration is key. No more are you the gatekeepers to the MLS but the educator of all community information and strategic information in buying and selling a home.  This is a huge opportunity to gain a competitive edge in your marketplace. Learn how to become your client’s trusted partner in all things real estate and play a vital role in the process. Joining us is Real Scout CEO Andrew Flachner. #strategy   #realestate   #agents  #marketplace What you will learn: 1. How to practice “Safe Search” to avoid losing clients to buyer fatigue and other agents. 2. Strategies for the perfect the buyer consultation. 3. Tools for mobilizing your real estate business and being accessible to clients on the go. About Andrew Flachner: Andrew Flachner is a serial entrepreneur with a background in real estate and early stage technology companies. He’s currently Cofounder and CEO of RealScout, a platform that empowers real estate agents to collaborate with clients around home search. In 2013 Andrew was featured as one of the 100 Most Influential Real Estate Leaders by Inman News. Before RealScout, Andrew was CEO of the double dating website DuoDater and cofounded Natural Cravings, which became one of the largest healthy vending companies in California before it was acquired in 2012. Twitter: @aflachner Facebook: facebook.com/flachner www.RealScout.com

 184 The Art & Science of Social with Guy Kawasaki & Peg Fitzpatrick of Canva | File Type: audio/mpeg | Duration: 40:56

Listen to Podcast Guy Kawasaki on Agent Caffeine. With a new book on the horizon (The Art and Science of Social Media) and a new company (Chief Evangelist of Australia’s Canva) he joins Peg Fitzpatrick and Kelly Mitchell to talk about Power Strategies in Social. We get a sneak peek at the real estate piece Canva’s developed for agents & brokers. #design   #realestate    #canva  #marketing   What you will learn: 1. Marketing doesn’t have to be expensive. 2. Social media sells. 3. Every post needs eye candy in the form of a graphic or video. About Guy Kawasaki: Guy Kawasaki is chief evangelist of Canva, an online graphic design tool. Formerly, advisor to the CEO of Motorola and chief evangelist of Apple. I have written twelve books including APE: Author, Publisher, Entrepreneur–How to Publish a Book, What the Plus! Google+ for the Rest of Us, and Enchantment: The Art of Changing Hearts, Minds, and Actions. I have a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. Twitter: @GuyKawasaki Facebook: facebook.com/guy www.canva.com/ Tweet var hc_shortcode_connector = {"IntegrationID":"5","Name":"Form 1","Type":"Form","TyPage":"","MailingList":"Custom","GotoWebinar":"","Wordpress":"","wysija_list":null,"FacebookCTA":"","FormCTA":"","oneClickCTA":"","template_shortcode":"0","template_widget":"0","allow_registration":"0","registration_role":"subscriber","custom_code":" \n\tSubscribe to our mailing list\n* ind...

 171 Personal Brand Strategy, An Exercise in Inner Mojo | File Type: audio/mpeg | Duration: 41:03

Author Maya Mathias, who wrote "Release Your Inno Mojo", takes on personal brand strategy and explains the purpose of incorporating it into your business.  Her insights into the human psyche, the consumers experience, and creating a foundation to take your brand to the next level will give you a more powerful  this oh so critical portion of your business will leave you with initiatives and insights to create a much more memorable persona for your market. What you will learn: 1. Entrepreneurs who build the most sustainable businesses have a very intimate relationship with themselves. 2. Be aware of (i.e. take inventory of) how any inner chaos bleeds into your work settings 3. Don't blindly pick the latest micro-niche or marketing tactic just for the heck of it - does it truly resonate with you? 4. Learn to draw your own 'to share or not to share' line in the sand, then honor and defend it.   About Maya: Affectionately known as ‘The Sage Leadership Catalyst’, Maya Mathias has helped hundreds of business leaders in high-stakes settings make bold & innovative leaps from a place of inner peace. Before starting her current company Inventive Links, Maya spent 15 years as a global marketing strategist, leading & mentoring diverse Fortune 500 teams across 3 continents, in hyper-growth and ever-changing industries like advertising and technology. Maya is also hopelessly devoted to the practice of self mastery and wellness. Born into a Buddhist family, and raised to be a constantly curious global citizen, Maya’s journey includes studying and applying Eastern and Western philosophy, brain science, motivational psychology and the healing arts. Maya is a frequent contributor on Huffington Post and LinkedIn. Her first book ‘How To Innovate: Unleash Your InnoMojo’ gets you communicating and innovating for business growth and success. @InventiveLinks  http://www.inventivelinks.com   Audio only. Listen here.

 172 Innovative Brokerage on Transformation, Culture and Productivity with Intero | File Type: audio/mpeg | Duration: 30:31

 Brokerage Transformation Ever wondered how you could take your brokerage and make it more exciting to potential agents and use that revitalization as a way to increase productivity, excite your existing team to produce more and really get an edge in your market?  Leading one of the most tech savvy, delicious looking, innovative brokerages, Katie Maxwell 's Intero Houston is rocking it. She will share how her corporate culture is changing agent productivity, what she is doing to create that change and the magic behind the scenes of what they use and how they use it in tech.  Be prepared for some great take What you will learn: 1. Technology to keep you ahead of the competition 2. The importance of working with like minded agents 3. Ways to engage with your community farm area 4. How to prospect with empty pockets 5. How not be an annoying salesperson   Resources:  Farming: https://eddm.usps.com   Marketing Design: Fiverr   Transaction Management/Comp: BackAgent   Efficiency: NuOffer   About Katie: Katie is the Vice President of Intero Real Estate Services in Houston, Texas. Katie oversees the operations of all four Intero Houston offices. She, along with her team, have built a brokerage described as a “Swanky, techie, innovative, boutique real estate company where the experience sells you before the agents do”. By understanding the importance of hyper local content, social connectivity, agent collaboration and company culture, Intero Houston has become one of the fastest growing real estate companies in the area. Intero Houston  Facebook  @katiemmax   Audio Only. Click here!

 170 Video Insider: The Spin on Marketing Real Estate | File Type: audio/mpeg | Duration: 39:13

Marketing real estate is always a challenge. It becomes easier when you have help, use an intelligent vehicle to create it (think professionals) and are able to share real insights with the buying audience. Taking a unique approach with sharing their brands in synergistic markets, both Anne C Jones and Marguerite Giguere have set the bar for video.  Their approach is fresh, authentic and enjoyable to watch. They've taken the old realtor face of "Look at me and how many awards I have!" to a client based, "Get the message out that's needed to market to the people who need a home." We'll find out how they are taking these video assets and leverage them for a greater return for both their clients and their businesses.  Marketing begins once the video is in the can. I'm a fan and I think you will be too.  Check out this link to get an idea: http://www.youtube.com/user/annejoneshomes In this episode you will learn: 1)  Quick return on video marketing -- convert clients faster and build trust before you even meet! 2)  Evergreen marketing tool - works around the clock on your behalf. 3)  How it helps sell your current listing AND gets your next listing! About Anne: A Northwest native, Anne Jones grew up in Gig Harbor, graduated from the University of Puget Sound and continues to make the Tacoma area her home. Prior to becoming licensed as an agent in 2008, Anne worked as a project manager in her parents' construction company. Her husband Dave is a high school teacher and encouraged her to start using video in her business in 2011. It wasn't until last year that Anne & Marguerite started collaborating on video last year and they saw an immediate impact on both of their businesses. About Marguerite: Marguerite Giguere is a working agent specializing in Downtown Tacoma, Washington. In real estate since 2005, Marguerite strives to "keep it real" in her career as a real estate agent and strives to find ways to make the process of buying and selling a home more transparent and authentic. Attracting great clients through authentic marketing is her mission. Marguerite blogs at GetRealTacoma.com, creates videos for her channel YouTube.com/TheSkydivingAgent, and is the creator and curator of the Facebook Page Real Estate Memes. She jumps out of airplanes, is obsessed with self help books, and loves cats. A lot. This episode is for you!

 169 Travel Time Data: The Impact on Buying and Selling | File Type: audio/mpeg | Duration: 37:45

Travel Time Data is critical in the home buying & selling process. Tech continues it's evolution in the real estate space. It's making marks we couldn't anticipate and providing opportunities to make us better advisors, consultants and resources to the real estate buying and selling community.   As drive times get longer and longer, people are taking harder looks at ways to improve the quality of life and spend less time in the car and more at the places they feel free in and closer to the people who make their life better.  It's a game changer in real estate and knowing exactly these trends and commute times from and to various places your clients frequent is critical to retaining your customers.  It also is a huge help in marketing property so your sellers will appreciate this knowledge as well. This is the new paradigm in Travel Time Data that will help you solidify and educate clients bringing you more closes and happier home buyers & sellers. We're talking to York Baur on LinkedIn, the CEO of Moxi Works and Kevin Foreman GM of INRIX about  the impact of commutes, travel time and how it affects home buying decisions.   In this episode you will learn: Drive time is an important consideration in the home buying process New data sources are influencing consumers in new ways during their real estate buying process In the age of information everywhere, agents are important and valuable consultants An excerpt from Realtor.org shares further insights: "This means that many of today’s consumers are focused on cutting commuting costs rather than attempting to eliminate them. “Seventy-three percent of recent home buyers said that commuting costs were an important factor when deciding whether or not to purchase a home,” said NAR economist Jessica Lautz." About York:  York brings over 25 years of technology sales, marketing, business development, and corporate development experience to Windermere Solutions. At all points in York’s career he has been successfully building software-based solutions that increase sales for organizations. His previous roles include Chief Marketing Officer for The TAS Group, where he drove the transformation of the company from a services-based training approach to a high-margin software-as-a-service model. As Executive Vice President of Business and Corporate Development at Zango, he helped to create the world's largest client-side contextual targeting network through organic growth and acquisition. While Executive Vice President and General Manager at InfoSpace, he grew its search and directory business to be the largest independent Internet search network, and lead the successful acquisition of Excite.com. He also spearheaded channel development, product strategy, and corporate development at InterVu and Netpodium as Vice President of Sales and Marketing. York additionally held executive and key management positions at the Space Needle, Wall Data, Attachmate, and Microsoft. He is also the Founder and President of Peninsula Heritage Productions, which produced the movies “Twilight In Forks” and “Destination Forks”, which have sold over 1.5 million copies globally. He holds a Bachelor's of Science in Computer Science from the University of Southern California. About Kevin: Kevin leads the INRIX Big Data and GeoAnalytics business. Previously, he ran the company’s Consumer Mobile App team and its leading INRIX Traffic app which helps consumers save time and frustration by avoiding traffic.  Prior to INRIX, Foreman was CEO of Point Inside, Inc, the leading developer of indoor mapping and navigation mobile applications. Foreman was also the CEO of Bevy, Inc. a leading social shopping Facebook application developer and is today considered an industry expert in helping businesses with their mobile and social media strategies.     This episode is for you!

Comments

Login or signup comment.