Our moment of Zen + Thomas Walle Jensen of Proxbook




This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing show

Summary: Welcome to episode #246. On the show: Peaceful walking by Walkonomics; Forbes and Tinder partner for networking; Blind French hikers trek 80km without a guide; AwareCar helps you avoid parking tickets; Embarcadero Technologies launches BeaconFence. Member case studies from Target, Coke and the Hampton Inn. Special Guest is Thomas Walle Jensen of Proxbook. This Week in Location Based Marketing Episode 246 Recorded: August 7, 2015 Hosts: Rob Woodbridge (http://www.untether.tv) & Asif Khan (http://www.thelbma.com) (see all the episodes (http://untether.tv/twilbm))   wistiaEmbed = Wistia.embed("tx523gr81r", { videoFoam: true }); Show Notes: Support our show with Patreon (http://www.patreon.com/untether)! Top stories of the week 1. Walkonomics (http://www.walkonomics.com) app 7:55 (#) 2. Forbes creates Tinder-powered app for speed networking 13:00 (#) 3. Blind French hikers cross mountains with new GPS app 17:25 (#) 4. AwareCar (https://www.kickstarter.com/projects/awarestack/awarecar-make-any-car-smarter-for-9) 21:00 (#) 5. Embarcadero Technologies launches BeaconFence (http://www.embarcadero.com/products/beaconfence) 23:25 (#) Special Guest: Thomas Walle Jensen - Proxbook 26:30 (#) LBMA Member Case Studies 1. Target launches new beacon program 34:50 (#) 2. Coke tests emoticons on bottles and cans in Asia 36:35 (#) 3. Hampton Inn - tests beacons with SnipSnap and Signal360 38:15 (#) Subscribe to TWiLBM (https://lh3.ggpht.com/ryTQ922Ke2m6S4pWDYKGizAHAA6zlWQQ3-bWe2Jd0yjYh-H1LMuTjBcMql6UY-kTBU68mKwJXO_UOh8hqiMA3QM=s0)