Summary: Beyond Social Media Show, Episode 78 Co-hosts B.L. Ochman & David Erickson discussed Play-Doh Dil-Doh (uh oh!); the absolutely must-read updated Cluetrain Manifesto; McDonald's lame new ad campaign; the WTF?! of Brands Saying Bae; an adorable marmot who's now a YouTube star; plus great new apps and important stats and so much more. Worst Digital Cases * PlayDoh Dil-Doh (uh oh!) (http://mashable.com/2014/12/30/play-doh-dil-doh/) * Tasteless #CharlieHebdo post by French fashion brand (https://www.facebook.com/3suisses/photos/a.327792048129.149590.56552508129/10153020554133130/?type=1&theater) * Madonna's Rebel Heart Social Media Storm (http://www.cnn.com/2015/01/03/showbiz/madonna-rebel-heart-controversy/) * NFL NoMore Ads pay lip service to ending domestic violence (http://youtu.be/cfto6ZXgt70) * McDonald's Archenemies Ads Rip Off Ways to Die campaigns (http://e-strategyblog.com/2015/01/mcdonalds-archenemies-mickey-ds-vs-chipotle/) WTF?! * Brands Say Bae and that's not BS (http://www.buzzfeed.com/sapna/why-brands-say-bae) Best Digital Cases * Must-Read new clues from Cluetrain Manifesto authors (http://www.cluetrain.com/newclues/) * Did a wayward marmot make the best non-profit video ever? (http://www.nonprofithub.org/video/greatest-online-video-ever-made-nonprofit/) * Girl Scout Cookies go digital and gluten-free (http://www.girlscouts.org/program/gs_cookies/digitalseller.asp) * Allstate unleashes New Year's Day Mayhem Storm and Sale (http://mashable.com/2015/01/02/allstate-mayhemsale/) * WarbyParker's DIY annual report rocks (and includes bacon) (https://www.warbyparker.com/annual-report-2014?d=bj1CLkwuJTIwT2NobWFuJmE9RUFCQkNEQUU) Shiny New Stuff * Noisli background sounds and colors fuel creativity (http://www.noisli.com/) * Riveted PlugIn enhances Google Analytics (http://projects.parsnip.io/riveted/) * Cicret Bracelet turns your arm into a touchscreen (http://www.whatsnextblog.com/scary-cicret-bracelet-makes-your-skin-a-touchscreen/) * Twitter Adding Native Video Uploads (http://www.adweek.com/news/technology/twitter-will-launch-autoplay-video-heres-how-it-will-differ-facebook-162278) Prjoects Beyond Social Media Show is now on iTunes & Stitcher! *We'll be wildly appreciative if you would please review and subscribe to our podcasts:* * iTunes (http://beyondsocialmediashow.com/itunes) * Stitcher (http://beyondsocialmediashow.com/stitcher) The Daily Numbers * Obstacles to Social Media Success for Brands (http://trends.e-strategyblog.com/2015/01/03/obstacles-to-social-media-marketing-success/23368) BEYOND SOCIAL MEDIA HOSTS David Erickson Twitter (http://twitter.com/derickson) Twitter (http://twitter.com/thedailynumbers) e-Strategy Blog (http://e-StrategyBlog.com/) e-Strategy Trends (http://Trends.e-StrategyBlog.com/) YouTube (http://youtube.com/estrategy) B.L. Ochman Google Plus (https://plus.google.com/u/0/+BLOchman/) Maximum-Plus.com (http://maximum-plus.com) -Online Event Production & Coaching for Google+ Success Twitter (http://twitter.com/whatsnext) What's Next Blog (http://WhatsNextBlog.com/) YouTube (http://youtube.com/whatsnextblog) Audio Version Of This Episode
