Summary: Author Maya Mathias, who wrote "Release Your Inno Mojo", takes on personal brand strategy and explains the purpose of incorporating it into your business. Her insights into the human psyche, the consumers experience, and creating a foundation to take your brand to the next level will give you a more powerful this oh so critical portion of your business will leave you with initiatives and insights to create a much more memorable persona for your market. What you will learn: 1. Entrepreneurs who build the most sustainable businesses have a very intimate relationship with themselves. 2. Be aware of (i.e. take inventory of) how any inner chaos bleeds into your work settings 3. Don't blindly pick the latest micro-niche or marketing tactic just for the heck of it - does it truly resonate with you? 4. Learn to draw your own 'to share or not to share' line in the sand, then honor and defend it. About Maya: Affectionately known as ‘The Sage Leadership Catalyst’, Maya Mathias has helped hundreds of business leaders in high-stakes settings make bold & innovative leaps from a place of inner peace. Before starting her current company Inventive Links, Maya spent 15 years as a global marketing strategist, leading & mentoring diverse Fortune 500 teams across 3 continents, in hyper-growth and ever-changing industries like advertising and technology. Maya is also hopelessly devoted to the practice of self mastery and wellness. Born into a Buddhist family, and raised to be a constantly curious global citizen, Maya’s journey includes studying and applying Eastern and Western philosophy, brain science, motivational psychology and the healing arts. Maya is a frequent contributor on Huffington Post and LinkedIn. Her first book ‘How To Innovate: Unleash Your InnoMojo’ gets you communicating and innovating for business growth and success. @InventiveLinks http://www.inventivelinks.com Audio only. Listen here.
