Summary: Your list, your email list, where readers can stay connected with you and get notifications of your latest releases, is probably the single most important thing any indie author should have in order to be a self-publishing pro, except for maybe a well-written book, of course. We’ve heard the guys talk before about how important having an email list is, as well as them lamenting how they slacked off in that area for most of last year, but we haven’t yet really dug into how to build your list and keep your readers opening your emails, even months later. Enter Nick Stephenson, email marketing extraordinaire and author of both fiction and nonfiction. He was a charming and knowledgable guest who definitely had a thing or two to say about how to build and sustain an email list, for either fiction of nonfiction authors. Among the things Nick talked about were: How he built his list to incredible number in a matter of months How he handles both his fiction and nonfiction lists How he keeps his open and click-through rates high for his different lists There is so much great info here, you’ll probably want to listen more than once, and if you’re like me, you’ll want to keep a notebook handy so you can jot down some email list ideas for your business.
