Summary: Cherlyn Warner shares with us tips, ideas and secrets of why you need a marketing plan and how to get started. Links mentioned in the show: www.wmarketingservices.com www.forbes.com Marketing Statistics: 74% of small businesses do not have a marketing plan 8 out of 10 businesses fail Top 4 out of 5 reasons why businesses fail are marketing related Marketing tip #1 Stay in touch and communicate with your customers and target audience Do not spend unnecessary marketing dollars Marketing tip #2 Marketing differentiation with a Unique Value Proposition 4 P’s of Marketing (Production, Place, Promotion and Product) Perform a SWAT Analysis outlining strengths and weaknesses Marketing Tip #3 Clear, concise communication of your unique value proposition Failure to communicate properly can ruin your business Marketing Tip #4 Business plans must have a marketing plan component and budget Business plans and marketing plans are related but also need to be thought through individually The investment is worth it and you will see results. If you are interested in a free marketing consultation, please go to www.wmarketingservices.com.
