The Crazy Marketing Ladies Show

Kellye Dash interviews Cherlyn Warner, owner of W Marketing Services, as she shares her tips for entrepreneurs starting their own business.  She also gives useful tips and friendly reminders to the established business owners too. As a recent new business owner, Cherlyn shares tips and strategies about how she started her company and how she gained her clients within the first 3 months of starting her business.  If you are thinking about starting your own business, own your own business or are just curious about entrepreneurship, this podcast will be an excellent resource for you. This podcast discusses: Tips for making the transition from working in a corporate environment to a small business environment Business owners must plan, be organized and have good time management skills How to market your business and find your target with a low budget.  Online marketing is essential The importance of having a mentor The cornerstone of Networking Social media is key to grow your business Increase your following with Speaking Engagements Qualities to be a successful entrepreneur Motivation tips to keep you focused on your goals Successful entrepreneur "formula."  Is there really a magic formula? Relationship building Service focused = value It's all about you.  Stay true to yourself and your goals Cherlyn discusses her pain points and lesson's learned that you should avoid as a new entrepreneur. Cherlyn concludes with 3 key qualities needed to start your own business and lesson's learned as a new entrepreneur. Links mentioned: Sun City Center Chamber of Commerce Florida Assisted Living Association Better Living for Seniors Dress for Success Tampa W Marketing Services  

Are you new in business?  Are you looking for ways to grow your business and don't know where to turn?  Have you considered your local Chamber of Commerce? Lynn Van Meter interview’s Pat Crowley,President & CEO of the Greater Hernando County Chamber of Commerce. If you are a small business looking for not only membership with a large organization, but collaborative partnerships to help with your business, check out what your local chamber of commerce has to offer.  Most chambers offer multiple opportunities for networking, education, and training. Chambers of Commerce have a long heritage of being an integral part of the community.  Small business is the lifeblood of any community.  Give a listen why you should consider joining your local Chamber of Commerce. In This Episode you’ll Learn About: How the Chamber Helps Brand your business Collaborative Partners benefit small business Why Engagement Matters Links and Resources Mentioned in This Episode: http://www.hernandochamber.com https://www.facebook.com/hernandocountychamber Please leave an honest review and rating on iTunes! They are extremely helpful and I read each and every one of them. You’re Fabulous! Tell us what you think. Don’t forget, I am always looking for interesting guests who are willing to share their know how with the world! Thanks for listening!

In this episode: I share with you information on how to create quality interactions with connections. Those connections can be memorable if you follow-up timely and make an impression! So, how do you do that? Attend a networking event with the goal of meeting a number of connections, but you don’t have to meet with everyone. Make quality connections by asking about them and then listen. Quality connections are made when people are authentic. Specific quality connections may be described as a new client, referral partner, strategic partner, vendor, mentor, collaborator… When meeting with new connections and asking question, allow them the opportunity to share! You’ll get your chance. Give a couple minutes and expect them to reciprocate. If that does not happen, then that wasn’t the right connection or right time. So, move on. Your next move may be your best connection! Don’t show your (business) card too soon. If they don’t ask for it, don’t give it. If they’re interested in you, believe me - they’ll ask. Give your card for genuine opportunities to connect later. Don’t shove your business card in people’s hands. Don’t be that lady who I watched walk around the networking room handing out their business card to everyone she passed, without even a conversation.  If you say you’re going to follow up, then please do it. Have a plan and follow through. Determine which connections will receive a 1) call to schedule an onsite meeting; 2) an email; or, my favorite 3) a THANK YOU card! Not just a Thank you card but a hand-written than you card! Whether you expect to follow up with a call, an email or a thank you card,…  the key is to follow up timely and with a plan! How can you be memorable… Help people connect There’s an opportunity to connect people when you take the information you learned from listening to one and sharing it with another. When you can help create a business relationship between two people – that is MAGIC! Be unique & stand out Send a fun unique card that stands out. A business card with your company name on it is nice – fine – but a fun thank you card that stands out will get noticed. Make it really unique and it may end up a pushpin / cork board or even better the desk where all office guests will be curious and impressed. Send a thank you card that has a colorful envelope. Color will stand out from the junk mail or from the standard ‘boring’ mail normally received. Think about it – Those thank you cards are kept for a long time. Do you throw away the thank you cards you receive? Do you receive thank you cards is the better question? … there you go! So, stand out, be memorable. Who doesn’t like thank you cards! Sending a card will leave the door open for continuing the dialog. The recipient is thankful for the thoughtful action and may be more apt to accept your call or invitation to meet. Link to ideas for fun and unique thank you cards: http://www.zazzle.com/whale_thank_you_card-137765996686292389 If you have any comments or questions I can help answer, I’d love to hear from you. You can find more information about me on my website  www.TheBusyBuddy.com or you can contact me directly at kdash [@] thebusybuddy.com. Until then… thanks for stopping through.

We had a very interesting interview with certified Hypno Therapist Debbie Lane of Wisdom Hypnosis in Palm Harbor Florida. Listen to this Podcast and hear what Debbie Lane has to say about her successful journey as a professional hypnosis which includes hiccups and sex.   Debbie talks about: How professionals can over come rejection, the word "No", and lack of confidence How she gets good referrals and who her best referrals are Why she does not spend tons of money on advertising How important is social media and a professional website How she has been able to obtain media exposure Her craziest and most rewarding sessions and one is about successful sex How important is it to specialize in one area of your profession What lead Debbie to the fascinating field of hypnosis Links mentioned on the show: http://wisdomhypnosis.com http://elegantexposuresinc.com elegantexposuresinc@yahoo.com  

This show is all about not mourning the casual blogger who has left the blogosphere and all about blogging successfully in business.  If you have never blogged before, have stopped blogging, or don't want to blog there are all kinds of reasons and tips in Episode 15. You will learn: why blogging works better than advertising the stats that support this why monetarily it makes total and complete sense to blog getting leads why marketers prefer blogging over other methods why it works the ROI of blogging the cost of a totally fully loaded blog page by a developer my free offer and more Links mentioned in the show carole@carolesanek.com http://carolesanek.com The link to our closed group: https://www.facebook.com/groups/1789982024559451/   

In this show Carole talks about answering questions people have sent her through her company site regarding SEO -The Social Butterfly Media Marketing.  She hits the most important points before asking the listener some questions of her own about SEO.  The frosting on the cake is when she shares some of her great tools for monitoring SEO. Links mentioned on SEO Confusion: http:semrush.com Google Keyword Planner Yoast Opensite Explorer Moz Toolbar http://carolesanek.com carole@carolesanek.com

If you can't afford a professional photographer to capture this years holiday memories, why not do it yourself? We want to offer you a few tips that will help you to create a great image you'll be proud to frame. It's not necessarily about expensive equipment, even a point and shoot camera can capture a flammable photo! Consider the 3 B's for improving your photography skills: 1. Background- Always look at your background, don't let the background become a distraction (photo bombers) 2. Backlighting- If the background is brighter than the foreground, or your subjects, don't be afraid to use the flash, even outside 3. Balance- Consider actually taking control over the subjects you're photographing, move them around until everyone looks balanced Another helpful tip is to make your subjects laugh, get them to relax and have fun! Take lots of pictures, that is the only way to improve your photography skills. Get off of the automatic mode that way you are in control of what your photo will look like! Be open to doing some research, the more you know the more fun you'll have and let's face it, the better your photographs will turn out. Perhaps if you're really serious about your images, get an editing program and take a few Youtube lessons, it's easier than you think. Happy shooting!! Links from today's show: www.elegantexposuresinc.com elegantexposuresinc@Yahoo.com http://thecrazymarketingladiesshow.com

Unless you live in a cave you should have heard by now that Facebook is changing the way we who have business pages can promote them.  The reason behind this is because people are complaining when people are using their pages to do hard selling, promote contests with no prizes, or copy an ad word for word from a company they work for - you could lose your Facebook account so this episode will help you circumvent this - especially if you have a very low ad budget - I give you great tips on getting your brand noticed. This episode contains: Facebook's exact description of the changes Why they are making this change What we can do Tips for getting branded without being on Facebook Using your website Free ads Playing in a different sandbox Traditional media sources More tips One very important tip from my site developer Thanks so much for listening - you can find me at http://carolesanek.com Or reach out to me in email at carole@carolesanek.com Thanks so much for listening and if you have any additional tips please let me know. Come fly with me, I think outside the net. Carole Sanek The Social Butterfly Media Marketing LLC

On-Fire! Jessica Rivelli Shares Her “Secret Sauce” for Success Lynn Van Meter interview’s Jessica Rivelli, Founder of Working Women of Florida. Have you ever had an idea and are not quite sure what to do next. Listen to Jessica’s departure from a 10 year career in TV news with a dream of building a women’s networking group to reach all types of women from entrepreneurs to professionals which has exploded in to a huge following in Tampa Bay and may be coming to a Florida City near you. In This Episode you’ll Learn About: Overcoming the Fear of Rejection – key for entrepreneurs Jessica’s Craziest Marketing Idea “The longer it lives in your head...” Value of Connections Value of Assessments Why thriving is key Right click here and save-as to download this episode to your computer. Links and Resources Mentioned in This Episode: Twitter - @workingwomentb Linked In – Jessica Rivelli Gmail- workingwomenoftampabay@gmail.com http://www.workingwomenoftampabay.com http://www.facebook.com/wwotb https://www.facebook.com/workingwomenofflorida Please leave an honest review and rating on iTunes! They are extremely helpful and I read each and every one of them. You’re Fabulous! Tell us what you think. Don’t forget, I am always looking for interesting guests who are willing to share their know how with the world! Thanks for listening!

Cherlyn Warner shares 10 "must have" apps marketers should use to work more effectively which enables more time to grow your business and generate more revenue. Apps (for IOS devices) and links mentioned in the show can be downloaded at: Hootsuite Facebook Twitter Google+ WordPress LinkedIn Mashable TED DropBox CardMunch MileLog W Marketing Services Each App mentioned in the show is described followed by what it does and why it's ideal for marketers.  After listening to this podcast, you will be better equipped to: Be more productive Organized Technology savvy vs. Technology Overwhelmed Download Apps mentioned Now vs. Putting Off Generate more results as your time will be better spent working vs. searching Cherlyn ends the show with a quick recap and sends you on your way to download these 10 must have Apps for Marketers.    

Episode 9 takes you into the world of photography in marketing with Carole Sanek interviewing Wendy McGinnis "the appointed lady with The Crazy Ladies Marketing Show. In this episode you will learn: How Wendy got into photography Why Wendy is a natural What her favorite camera is and her favorite lens How professional photographers differ from people who take pictures Lighting and editing What is Wendy's number one tip Why your headshot should speak to what you do How she grew her business Wendy's favorite things to "shoot" Wendy's favorite past times when not working One more big tip Links mentioned on the show: http://www.elegantexposuresinc.com http://www.kelbyone.com http://thecrazymarketingladiesshow.com   Wendy will be back to give tips on photography in future shows because she knows and understands the importance of marketing with photography. Thank you and please continue to tune in regularly.   Carole Sanek

Getting the Meeting In this episode: I’ll share with you two tips that I use when setting and keeping appointments with potential clients, referral partners or other key contacts. It’s always wise to get into the practice of confirming your appointments so your contact is not embarrassed and you are not frustrated by your time lost. So,… Tip #1 – Send a meeting reminder! Re-confirm your meetings in advance. Email is the standard, but you can also text or set an automatic reminder notice. When you confirm your meetings in advance, it shows that you are proactive and that you value time. It also avoids frustration of time lost and also embarrassment of no-shows. Tip#2 – Until you hear no, its not a NO! Don’t give up. Be persistent. Get a commitment or set a future date. If it’s a NO, then get that answer and move on so you can better use your time on other opportunities. I’d love to hear from you. If you had a situation where you thought there was an opportunity lost, but it turned around in your favor then please share that. Send your comments and tips that you’ve found helpful in setting and keeping your appointments. I may use them in a future episode and mention you!! References mentioned in this episode: Rachel Revill of PerfecTiming Concierge – an exclusive personal concierge & errand service based in Tampa. www.PerfecTimingConcierge.com Jackie Youngblood, Tampa Bay area real estate professional and star of TLC’s Buying Naked. www.TampaHomes4Sell.com and www.SkipTheOutfit.com If you have any comments or questions I can help answer, I’d love to hear from you. You can find more information about me on my website  www.TheBusyBuddy.com or you can contact me directly at kdash [@] thebusybuddy.com.   Until then… thanks for stopping through.

Introducing Denielle Lue who is going to talk to us about how to prepare for the holiday's – promotional style.  She shares marketing tips to prepare all of us for the busy holiday season.  Denielle is the founder and owner of Stitch to My Lue Promotions, LLC. Links mentioned in show: www.stitchtomylue.com www.wmarketingservices.com About Stitch to My Lue Promotions: Experience in Direct Mail, Magazines, Analytics – she knows what works Embroidery, Promotional Items, Screen Printing Offers creative and marketing suggestions Employee and Professional gift suggestions Personalized and customized service Cost effective solutions Wide array of supplier options Trends in holiday promotions: Employee reward recognitions Referral thank you’d General brand awareness Most popular items – gourmet foods, customized tins Personalized vs. Generic Promotions: Local vs. National reach Permanent “tangible” vs. intangible gifts Gift Items and ROI You can measure success with your promotional gifts Response rate guidelines Special discounts during the holiday’s Volume Discounts Holiday Promotions and Offers Available Marketing Myths Revealed around the holiday’s Planning ahead – when is it too late? Tastings Marketing Best Practices for your Promotions Options beyond traditional advertising Promotional “staying power” Strategic Planning Denielle left us with her “one thing” that we should all be thinking about when it comes to promotional buying and marketing for your company. There over 400,000 promotional items.  Listen to find out how www.stitchtomylue.com can help you with all your promotional needs.

Introducing Rena Romano who is going to share with us tips to generate more leads, more customers, and more profits.   You will also learn about how you can grow your business without spending a dime, tips to speak effectively and grow your business and a host of other topics related to becoming a successful entrepreneur and why having a mentor is key. Links mentioned in the show: www.renaromano.com www.renaromano.com/online-store/speak-effectively www.wmarketingservices.com Meet Rena Romano: Award winning speaker and a Certified Speaking and Leadership Coach. Co-Author of the #1 Amazon Best Seller "World Class Speaking in Action" Author of her Memoir "His Puppet No More” She has also developed a proven 3 Step Formula to help you catapult your success in any economy. Rena shared with us where she got started with public speaking: Toastmasters Passion for coaching Personal experience with child abuse Found her voice in writing Success “metrics” to grow your business: Passion to have a business and to teach people to speak Have a coach to build your local market – Rotary Clubs, Chamber of Commerce’s, Working Women of Tampa Bay You have to market yourself – you can do a lot on a little Networking Events – market yourself Speak at Networking Events – focus on the education topic with an overlay to market your business and show your product. Tip if you speak – Can I sell from the stage? Biggest mistake that entrepreneurs make is that people try and sell, sell, sell.  You really need to have an informative and relative topic for the audience.  The focus is on your audience and how to help them. Three Step Formula CD Series includes tips and everything you need to know to “speak effectively and grow your business 2 Audio CD’s + data CD with action worksheet CD 1:  Where to go speak and target your market CD 2: How to put your educational, informative and relevant presentation together CD 3:  How to generate leads from the state without be “salesly” Public Speaking…. Oh dear.  Tips to overcome this fear: Visualize your audience – they are cheering you on. Topic needs to be relevant and educational You are the expert – you don’t need to be perfect but rather an effective speaker Avoid caffeine Darren LeCroy says “the audience wants you to be present not perfect” Other tips to grow your business: Use Skype to grow beyond your local market This 3 step process works Mentors Business coaches Listen as Rena ends with her “crazy” marketing tip Always have your business cards Ask for permission for opt-in’s to emails and newsletters 10 free speaking tips Leadership tips from John Maxwell

Cherlyn Warner shares with us tips, ideas and secrets of why you need a marketing plan and how to get started. Links mentioned in the show: www.wmarketingservices.com www.forbes.com Marketing Statistics: 74% of small businesses do not have a marketing plan 8 out of 10 businesses fail Top 4 out of 5 reasons why businesses fail are marketing related Marketing tip #1 Stay in touch and communicate with your customers and target audience Do not spend unnecessary marketing dollars Marketing tip #2 Marketing differentiation with a Unique Value Proposition 4 P’s of Marketing (Production, Place, Promotion and Product) Perform a SWAT Analysis outlining strengths and weaknesses Marketing Tip #3 Clear, concise communication of your unique value proposition Failure to communicate properly can ruin your business Marketing Tip #4 Business plans must have a marketing plan component and budget Business plans and marketing plans are related but also need to be thought through individually The investment is worth it and you will see results.  If you are interested in a free marketing consultation, please go to www.wmarketingservices.com.