SPP #134 – Marketing Your Books with the Help of an Audio Partner (with Rachel Fulginiti)

Summary: We haven’t talked about audiobooks near enough yet! This week, the guys sat down with audiobook narrator Rachel Fulginiti about storytelling through audio and using popular narrators to magnify your marketing reach. Any long-time listener of the show will know that the guys haven’t been big fans of audio in the past. They didn’t have anything against it; they just didn’t really consume books in audio so they saw narration as very 20 percent. More recently, Sean has been binging on audio content, and his appreciation for fine narration is only growing week to week. Add to that the fact that many narrators have their own tribes, true fans of their voice and storytelling style that follow them from book to book, no matter the author or genre, and the guys are certainly thinking that the right author-narrator team can go a lot of good. Rachel was a charming guest, and her thoughts on audiobooks and the relationship between author and narrator were refreshing and insightful. This is worth listening to more than once, for sure!