Summary: This week the guys talked with recurring guest Ed Robertson about branching off from one series to a new one in the same world. On paper, the idea seems to be pretty sound. If you’re coming off one series that already has a sizable following and sales, like Ed is with Breakers, doesn’t it make sense to start a new series in that same world? Not only would the second series promote crossover—with some readers jumping over from one series to the next—but it would also start with a rich and textured world to grow from, saving you work and allowing you to jump right into a more interesting story. Well, thats the idea, anyway. A good portion of the show was spent talking about how Sean and Johnny didn’t make it to the bestseller lists they were shooting for, which gave Ed a chance to rub his credentials in their faces. But he was able to give some great advice regarding how to use promos and box sets to multiply sales.
