Location data as art, marketing nostalgia and Peter Cahill of Life Line Response




This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing show

Summary: Welcome to episode #197. On the show: Sprooki rolls out beacons in Singapore malls; Philipp Schmitt's location based light painting project; Comcast thinks EverBlock and Philadelphia are a good combination; Magpi's cloud-based mobile data collection; Google brings local ads to the desktop; Runkeeper partners with KIIP; PitneyBowes' location start-up incubator in India; 7Eleven rolls out Belly to 2600 stores; QR codes to help Alzheimer sufferers from getting lost; Pumpipumpe goes old-school with sharing through stickers. Our resource of the week is Jawbone's earthquake chart. Our special guest is Peter Cahill, founder of Life Line Response. Full show notes can be found here: http://untether.tv/2014/build-cause-wont-come-2/