Summary: Have you ever wondered if changing the layout of your website actually helps or hurts your sales? In part two, Matt and Brandon show you how to take out the guess work and optimize your website to sell even more, with Split Testing (or A/B testing). Then imagine watching your customers browse your website to find out what catches their eye and what they click on most. Using tools like Heatmaps, and Click Density Analysis shows you what your visitors are doing. Finally, get feedback directly from your customers with embedded surveys and apps that aggregate the voices of your customers automatically.
