Automate My Small Business

FINALLY the long awaited sequel to SEO Part 1 is here! In this episode we cover things you can do off-site to improve your SEO. We'll talk about links and the quality of those links. You'll learn how to get good natural links, and how to use social marketing to improve your SEO. This is an important episode, because this type of SEO is where you can really shoot yourself in the foot if you don't know what you're doing (or you hire someone who doesn't).

SEO (Search Engine Optimization) is one of those skills we think EVERY entrepreneur should know. Its in the top 5 for sure. The future of business will always have an online component. Getting traffic to your site can be the difference between success and failure. Matt and Brandon spend 2 full hours discussing both basic SEO and some very advanced tricks that only the best SEO companies know about. If nothing else, listen to this podcast so you don't get screwed over by all those "fly by night" SEO companies promising to get your site ranked #1 and figuring out that they are crap 6 months too late and THOUSANDS of dollars down the drain.

Using the same principles of AMSB, Matt and Brandon show you ways to automate your personal life, so you can spend time on things you enjoy, like building automated businesses or time with your family. This episode is a fun exploration of ideas you may not have thought of. New ideas to save you time, and potentially automate your personal life for good.

Ever wonder if you can control what is said about you on the internet? Well, you can't. But that doesn't mean you can't control most of it. Don't be passive about your reputation online. Be pro-active and learn ways you can mitigate negative comments about your brand. Matt and Brandon lay out all the options on how take back your reputation online.

In the world of virtual businesses, collaborating with co-workers and virtual assistants requires some creative ways to communicate your ideas. Matt and Brandon cover everything from the trusty email, to more advanced tools like screen sharing, team message boards, and instant messenger. Tips on which tools work best in certain situations, and how to get the fancy features for free. If you are feeling like email is not cutting it, listen to this episode to learn how to collaborate effectively from now on.

Matt and Brandon are at it again... starting new businesses of their own. This episode is an inside look at how Matt and Brandon do it. No business theory here...just straight up "practical information" of what they do each and every time they start a company. Watch how they take you through the steps of choosing a name, create a logo, website, email, testing the business model, creating a prototype, forming the corporation/LLC, set the direction, and nail the market head on. Rick (our amazing audio editor), says "this is the most practical podcast yet". We think you will agree.

Explore the different business model options you have. Create entirely new industries by changing the delivery model or revenue model, for example. Matt and Brandon review the choices you have when building your business model, and show you that new opportunities can grow from mixing and matching pricing strategies and other parts of your business model. Learn which business models lend themselves to automation better than others. All this and more from a great episode of Automate My Small Business.

Have you ever wondered if changing the layout of your website actually helps or hurts your sales? In part two, Matt and Brandon show you how to take out the guess work and optimize your website to sell even more, with Split Testing (or A/B testing). Then imagine watching your customers browse your website to find out what catches their eye and what they click on most. Using tools like Heatmaps, and Click Density Analysis shows you what your visitors are doing. Finally, get feedback directly from your customers with embedded surveys and apps that aggregate the voices of your customers automatically.

Learn how to measure real business results from your website, email campaigns, and more. In this episode, Matt & Brandon talk about using Google Analytics, campaign tracking, and email autoresponders to track measurable goals for your website. Enable yourself to take action by analyzing actionable metrics, and segmenting your data.

Want to expand your reach globally an increase sales? Then Google adwords might just be what you're looking for. In this episode, Matt and Brandon explain how to use adwords with devestating effect. From REALLY targeting your keywords, to keeping your click through costs low, you can start driving more targeted traffic to your site and increase your sales all on a shoestring budget. So whether you're familiar with adwords or not, this episode of the Automate My Small Business Podcast will help you understand adwords and improve your chances of generating even more income.

Continuing from where the last episode left off, Matt and Brandon revisit the most important areas of business automation and building a successful company. In this episode, they continue discussing the pillars of the AMSB Philosophy, Eliminate, Automate, Outsource and Replicate. And how removing yourself from your automated business can increase productivity. Again, This episode is a must for budding entrepreneurs, or business owners that feel they need to get out from under the day to day operations of "running" a business.

Back to basics... Matt and Brandon revisit the most important areas of business automation and building a successful company. In this episode, they cover the Pillars of AMSB, and how to get started. Once you build a foundation, your business is ready to go the next step; automating that business to become more effective and require less time on your part. This episode is a must for budding entrepreneurs, or business owners that feel they need to get out from under the day to day operations of "running" a business.

Crowdsourcing is a relatively new term but the idea has been around for years and is a great way to automate your business. Imagine thousands of people all working for you, adding content to your website, generating spam notifications and generally helping to keep your small business website up to date and consistently fresh. To find out what other benefits crowdsourcing has to offer, Listen to Matt and Brandons discussion on this topic in the latest installment of the Automate My Small Business podcast.

The days of the static website are truly over, It's replacement? Content Management Systems! The reason Content Management Systems are leading the way is that they give control back to its users. Content is made in minutes and is available to the world in seconds. Wordpress is a CMS made simple for users but is powerful enough to run shopping carts ,communities and business websites, all thanks to the multitude of plugins and widgets freely available which really make this content management system a cut above the rest.

Businesses are starting to jump on the social bandwagon, increasing brand loyalty and expanding their reach to new customers. Is it time for your business to join the party? How do you create a social media strategy? And, how can it be automated? Twitter, Facebook, and You Tube are just some options available to businesses looking to keep their finger on the pulse and a hand outwardly extended to their customers. Brandon and Matt cover all the bases from reserving your brand name to going viral in this extra long episode!