Summary: <a href="https://itunes.apple.com/us/podcast/productprocast-information/id678697570?mt=2"></a>Welcome back to episode 17 of the ProductProcast! In this episode, I discuss direct response marketing with my friend Brain Kurtz. Brian has overseen the mailing of approximately 1.3 billion pieces of third class mail over the past 20 years, and is here to share some of his knowledge. Brain is all about returns on investment and the importance of understanding and knowing your audience while compiling your lists. No matter how big or small your list may be, you still need to segment your list - and Brian will detail how the whole process works. What comes first - the chicken or the egg? The product, the audience, or offer? What even goes into these campaigns? Brain will introduce something called the Concept Test to simplify the whole procedure. After you listen to this episode, I encourage you to<a href="https://itunes.apple.com/us/podcast/productprocast-information/id678697570?mt=2"> leave us a review on iTunes</a> and help us continue to spread the information marketing message with the world. <a href="https://itunes.apple.com/us/podcast/productprocast-information/id678697570?mt=2">Click here to check out the leading information marketing podcast on iTunes today!</a> See you in the next one, Greg
