The ProductProcast - Information Marketing Podcast with Greg Rollett

Welcome to episode 19 of The ProductProcast! Today I'm having a discussion with our own in-house Production Coordinator, Dan Perichino, about where to get started in your own information product business. I know we talk a lot about what to do with these products, how to market them and how to be seen as the top celebrity expert in everyone's' marketplace, but we've never really covered how to start your own information product! So, how do you start? How do you come up with a solid idea? Once you have that idea, how do you know it will sell? What kinds of actionable steps can you take to get the ball rolling on your product? Dan and I will answer these questions and share our experiences while making not only products for our clients, but our own here at The ProductPros. If you are for looking for help to create your own information products, send an email to dan@productprosystems.com. We can talk one on one about making this happen for you! After you listen to this episode, I encourage you to leave us a review on iTunes and help us continue to spread the information marketing message with the world. Click here to check out the leading information marketing podcast on iTunes today! See you in the next one, Greg People In This Episode: Greg Rollett Dan Perichino

Welcome back to episode 18 of The ProductProcast! I'm over in Cleveland for the Dan Kennedy Titanium Mastermind and want to give you an inside scoop at my new radio show on FM WFLA 102.5 Orlando - how I landed in the studio; how it works, and most importantly - how I create a sales funnel out of it. In this behind-the-scenes episode, I want to give you guys an exclusive look at how my funnel sequence works. So grab your laptop, tablet, pen and paper, and get ready to write down some bullet points that could boost profits for your business. I'm going to explain my Welcome Packages, Shock and Awe Boxes, and something that I offer for free to all the listeners of my radio show. It's called the Ultimate Celebrity Expert Marketing Package, and you can get one too by heading over to RollettReport.com. If you are for looking for help to put together these types of offers for your business, send an email to dan@productprosystems.com.We can talk one on one about making this happen for you! Tune in to Orlando’s FM 102.5 WFLA every Wednesday following Dave Ramsey at 6PM EST, or tune in worldwide on IheartRadio to listen the The Rollett Report! After you listen to this episode, I encourage you to leave us a review on iTunes and help us continue to spread the information marketing message with the world. Click here to check out the leading information marketing podcast on iTunes today!See you in the next one, Greg

Welcome back to episode 17 of the ProductProcast! In this episode, I discuss direct response marketing with my friend Brain Kurtz. Brian has overseen the mailing of approximately 1.3 billion pieces of third class mail over the past 20 years, and is here to share some of his knowledge. Brain is all about returns on investment and the importance of understanding and knowing your audience while compiling your lists. No matter how big or small your list may be, you still need to segment your list - and Brian will detail how the whole process works. What comes first - the chicken or the egg? The product, the audience, or offer? What even goes into these campaigns? Brain will introduce something called the Concept Test to simplify the whole procedure. After you listen to this episode, I encourage you to leave us a review on iTunes and help us continue to spread the information marketing message with the world. Click here to check out the leading information marketing podcast on iTunes today! See you in the next one, Greg

Welcome back! In episode 16 of the ProductProcast, we’re going to talk about organizing our input. It’s all about the concept of generating enough content to have enough output. As Dan Kennedy says, “Without input, you cannot have output.” Well, I’m going to show you where to find input, both through print and online, and how to keep it all organized with some amazing tools. We are in the content business. Remember that. As an expert, people want content from you and they want more.. and more… and MORE. You want to control a spot in their brain. To do that, you need new stuff even if it’s wrapped around the same schtick. I’m also going to share some exciting news with you - my new radio show, tentatively titled The Rollett Report, is premiering March 5th on Orlando 102.5FM, 540AM & iHeartRadio - I will be able to show you behind the scenes: How it's working and the offers we are putting together… so stay tuned! Takeaways from this episode: Dan Kennedy’s events, writing, strategies & Mastermind highlights (Living Legend Formula SuperConference Preview) Where to find input How to organize with Evernote & other filing systems Business & Bourbon Podcast Celebrity Expert Live Video Podcast After you listen to this episode, I encourage you to leave us a review on iTunes and help us continue to spread the information marketing message with the world. Click here to check out the leading information marketing podcast on iTunes today! See you in the next one, Greg

Welcome back to episode 15 of the ProductProcast. In this episode, I  team up with nutrition and fitness expert, Dr. Rick Kattouf and discuss how to develop and build an efficient coaching business. Rick is the best-selling author of “The Secret to Winning Big” with Brian Tracy, founder of Team Kattouf Nutrition Supplements & creator of Coach 2 CEO. Dr. Rick is known for his triathlon and ironman coaching... but he’s known for doing all of it virtually. So - how does he do it? The online coaching world opens up the ability to help manage clients lifestyle and training 24/7! "Coaching is a collaboration. Its two individuals - client and coach coming together. Great communication by both parties; the understanding of what the client is looking for and great listening skills by the coach to implement the right plan for the client. But here’s the collaboration - the client has to do their 110% and bring their energy and focus to the table!" Dr. Rick explains how to monetize your online coaching business while efficiently managing your time. So, what’s his secret? Never. Setting. Limits. Visit Dr. Rick Kattouf's website at www.teamkattouf.com After you listen to this episode, I encourage you to leave us a review on iTunes and help us continue to spread the information marketing message with the world. Click here to check out the leading information marketing podcast on iTunes today! See you next time, Greg P.S. Here is a sneak peek at Rick's new product, Coach2CEO that I helped him put together. If you are a coach in any business, I advise checking it out.

Welcome back to episode 14 of the ProductProcast. In this episode, I share my Grammy Awards weekend experience – including a surprise celebrity run-in. In this exciting episode, it’s really all about affiliate marketing. I am going to reveal the best strategies for not only gaining new affiliates and joint venture partners, but how to do this without even having to pay for them. Learn all about guest blogging, how to research the most influential people in the industry and the best way of working with them – for free. Newsletters, trade publications, and trade journals are especially underutilized today, and I will show you how to use these mediums to thrive and grow in your industry and niche. Remember – you are in the content industry. You need to create content. If you don’t have content that you can keep creating over and over, you need to get that – or change your market, right? You have to go out and seek that opportunity! How do you do this? Don’t wait for opportunity to find you – create these channels so YOU create the opportunity. It’s all about hard work. After you listen to this episode, I encourage you to leave us a review on iTunes and help us continue to spread the information marketing message with the world. After leaving a review, send an email to greg@productprosystems.com - I will send you my content-creation course, “Leveraging OPA”, valued at $49.00 – absolutely free! Click here to check out the leading information marketing podcast on iTunes today! See you in the next one, Greg Update! After sending this episode out to the old email list, a friend from the music marketing business, Ben Sword, sent me this post he wrote that details guest blogging in detail and is required reading for anyone interested in using this strategy. Click here to read it now.

In this episode of the ProductProcast, I explore 6 different trends I saw in 2013 and how they affect you moving forward in 2014 as you continue to put the pedal to the metal and use information as your own pathway to financial freedom and success.

Welcome back to Episode 12 of the ProductProcast. After a few weeks off, I finally had a few minutes to jump into the booth and record an episode for you and it's one of my favorites. In fact, the message of this episode was going to be a new training program that I want to put together, but said to heck with that, let's just talk about it on the mic and send it out to you! Sounds much better, right? Anyway, the topic of Episode #12 is all about a new information marketing business model that I have been testing and have been testing with my clients over the past few months with incredible results. You see, I love information products and they are what started me in this business, ever since the New Music Economy. But, having to continue to sell lower priced products to an abundance of clients again and again to hit income numbers is tough. That is why we have been creating a business based around higher ticket done-for-you services like the ProductPros and Celebrity Expert Marketing. I call this new model, the ProductPlus Model. And so, today I share with you this new thinking and how we have been applying it to our own businesses with smashing success. After you listen to the episode, I encourage you to leave us a review on iTunes and help us continue to spread the information marketing message with the world. And please let me know how I can help you to create this ProductPlus Model in your own business by sending me an email to greg@productprosystems.com Till next time, Greg

4 episodes in the bag already and we are just getting started. This episode is all about relationships. When I talk to clients the number one resource I tell them to get started in creating is relationships with key influencers in their market. This is the fastest and most profitable route to success in the information business. Long-term I believe you need to be able to generate your own traffic and sales through advertising, but when getting your first product to market, there is no better way than with other people's audiences. I brought Seth Larrabee onto this episode to share with everyone how he literally came from out of nowhere to cultivating relationships and getting on the radar of every major player in the online marketing space. This has allowed him to create products and a coaching program that has not just changed Seth's life, but the lives of those he impacts through his teaching. Seth and I have cultivated a great relationship that has gone from Facebook to live events to grabbing dinner and drinks in his hometown of Delray Beach - real proof that this stuff works. In this episode you will learn exactly how to cultivate real relationships and how to build a business based around finding a need in your market and then solving that need. This is the power of the information world and Seth is a great guy to help you get there. To learn more about Seth, check out SethLarrabee.com. You can listen to this episode below or check it out and subscribe on iTunes now. After you listen, leave us a review and let us know what you learned from this episode that you can implement into your business right away! And if you need help in creating your information business, please reach out and setup an Info Business Blueprint Session so we can help you to share your message with the world. To do so, please email greg@productprosystems.com. See you in #5! -Greg

Welcome to Episode 3 of the ProductProcast. Before we begin I want to thank everyone for their comments and feedback on the first 2 episodes. It is truly humbling to thing that I can talk into a computer and impact so many people. I know it's what I teach here on a daily basis, but everyday I get to do the things I love with the people I love. Today in episode 3 I get to bring in a friend that just might become a regular on the show - Los Silva. We live just a few blocks away and both get to work behind the scenes with the biggest names in the business.  The cool thing about being behind the scenes is seeing what really goes down behind closed doors when the cameras and emails are off. If you know me I am far from perfect and do my best to be 100% transparent. Sometimes in this business we tend to only show the good and not the bad and the ugly - and trust me, there are a lot of times we are thankful the camera is off. Lucky for you, the microphone was on for this episode of the ProductProcast. In it, Los and I talk about generating a back-end that extends beyond your product. It's one thing to sell a few products and get some customers. It's a completely different ball game to have a real, legit, long-term information business that is predictable and scalable. In this episode we give you some ideas to go beyond the product and start to develop that complete information business that allows you to live an optimal and freeing lifestyle. Check out the episode below or on iTunes here. After you listen to the episode, please leave us a review to let us know what you think and how we can continue to give you the best possible information and resources to share your message, story and information with the world. Till next week, Greg

In Episode 2 of the ProductProCast I am excited to bring on one of my good friends in this business, Andy Drish of the Foundation. Along with Dane Maxwell, they have created one of the most engaged and successful coaching and information businesses in the world. Their track record speaks for itself. What many don't know is that Andy and I actually started out as 9-5'ers in an "angry Gen-Y" blogging community before finding this information business model that keeps the lights on for us these days. In this episode I wanted to talk to Andy about a few key things in your information business: How to take care of your customers after you make the sale. So many information businesses sell hard on the front end and never truly take care of their customers the way they should that will allow them to get the results they desire. Andy and Dane have done an incredible job of creating a system to ensure the success of their students. What to do when stuff hits the fan. Launches are great. They are sexy and have the ability to bring in a lot of traffic, leads and customers. But they do not go down without a few hiccups here and there. Andy shares how to cope with potential disaster and turn it into a long-term positive for their members. We talk about creating and establishing a personality driven business. A year ago, no one knew who Dan Maxwell was. Now he is a friggin rock star and so is Andy. How did they use their personalities to become Celebrities in their market? Listen to find out... Good ol Frank Kern - we trade war stories about studying Mass Control and the impact it has made on us as marketers. And so much more! Catch the entire episode below, or please subscribe on iTunes by clicking here now. If you enjoyed the episode, the best way to show some love is to leave a review on iTunes. It is not the easiest thing to do, but it really helps us to get these shows into the hands of those that need to hear it. To learn more about Andy and the Foundation, head on over and watch what might be the best launch video ever created (hear how it was created in the episode!). And if you need help in creating your flagship product or need someone to create your information business for you, give me a shout anytime, by emailing greg@productprosystems.com. Till next episode, Greg

Welcome to the 1st episode of the ProductProcast. This show has been a long time coming and finally we have liftoff! You can subscribe on iTunes by clicking here now. The goal and purpose of the ProductProcast is to share my insights into the information business - from product creation, marketing, packaging your unique abilities and creating more freedom in your life, this is your backstage pass to the people, the places and the action that goes on in creating, developing, launching and running a successful information marketing business. I thought for this first episode that I take you back through my journey as a white rapper in a rock band and how that transitioned into creating an online music marketing empire that featured online training programs, relationships and partnerships with the biggest names in the business, how I established expert status that literally came from nowhere and then leveraged that authority to create an online product suite that at one time included Clickbank products, a Wordpress Theme, membership community and a high ticket back-end product that I sold and marketed from my bedroom. You can see the New Music Economy product here, still for sale all these years later. This industry has given me everything I could have imagined and more. From working with the top guys in the business to sitting in a Sky Box at the Grammy Awards and allowing my wife to stay home and take care of my amazing son without having to worry about how we were going to put food on the table. And now I get to share my success with you. Both through the services we offer at the ProductPros, but also in this Podcast. I have always been someone who opens up and just tells it like it is, asks the hard hitting questions and delivers killer value. What better way then by getting back behind the microphone, channel my inner Jay-Z hustle and give you great content, week in and week out. If you like the episode, please subscribe on iTunes and leave us a nice rating. It helps us to reach more people and help them to share their life's story to impact the lives of others. Enjoy my story and look out for the next few episodes featuring Andy Drish from the Foundation, Los Silva, traffic master Justin Brooke, lifestyle master Jon Le Tocq and more. Now, go out, package your story and change someone's life! -Greg