Episode 46: Structuring a Sales Letter

Summary: Brecht tell us how he is structuring the new candidate sales letter for Distressed Pro, and Scott gives an update on GuitarsZone.com. We cover finding your unique differentiators, rooting your product concept in deep, deep pain. We pull out the Half Baked Ideas bag and Scott talks through this first Rails app Wiki-o-meter. Stuff: How to hire a contractor by Donn Felker BiNeural Beats at MyNoise.net 12-Step Foolproof Sales Letter Template