Realtor.com’s Errol Samuelson #125




Agent Caffeine | Real Estate show

Summary: We open with Errol Samuelson and talking about the relationship of N.A.R., Move, Inc and the other affiliates of Realtor.com . On the landscape of the industry in innovation, the last trend in innovation comes through mobile and seeing a significant increase of traffic from mobile consumers.  Mobile consumers are 5x more likely to phone or email an agent.  Big driver for innovation.  Social to a certain extent.  We hit a bit of a plateau but the upcoming year or two will be big for innovation. The next trend in technology is the iBeacon. Pushing information based on distance, personalization, location and pull up information that is contextually relevant to the passersby.  We discuss existing examples of current uses of this technology and a bit of the potential for real estate there. Scarcity of inventory has been a big driver of opportunity in real estate, but we're starting to level off. More inventory, less people underwater should have a positive effect  on the market leveling off the price increases and creating a more solid sustainable market. We also discuss the choices MLS's and brokers have when it comes to listing syndication something that has not been widely understood by many of the individuals on the front line.  There is an opportunity for the community to self police and watch for those syndicators not working responsibly. We also delve into the Agent Match launch and what is happening regarding agent ratings in the market place. This was a candid discussion with one of the most influential people in real estate and there is so much good content in here you have to listen. Enjoy Kelly Mitchell The Caffeinator @KellyMitchell @AgentCaff Errol is the President, realtor.com®, Chief Strategy Officer, Move, Inc. Errol Samuelson has served as president of realtor.com® since February, 2007 and was appointed Chief Strategy Officer of Move, Inc., the Web site's parent company, in April 2013.  Mr. Samuelson has been with Move, Inc. since 2003, where he previously served as president of Move subsidiary, Top Producer Systems. Prior to Move, Mr. Samuelson was director of sales, marketing and product management at GTE Enterprise Solutions. Check out this episode