Summary: The struggle for visibility in an already crowded space is constant. Competition is fierce, but having the inside track from people with direct experience and success provide a huge amount of insight. Learn how to attract with brand awareness, using social media tools, and by creating buzz to get the attention of the consumer. It all begins with being true to who you are, having a strategy and giving people an opportunity to engage. It's all about thinking like the consumer and not forgetting its those individuals who matter most whenever you are talking about brand and communication. We'll delve into the mysterious arenas of back channel communication. Making relationships more impactful and established regardless of how or where they started. What do we want our customers to become? Innovation and leadership, collaboration and transformation is the icing on the cake as we wrap the discussion. Enjoy the show ~ Kelly
