Summary: Chris Speicher of the Speicher Group, a company that went from $6 to $50 million in three short years, joins me in a revealing conversation of his team's use of Zillow as a platform for leads. We all know the history of Zillow. The animosity of brokers to the consumer oriented search portal, the dismay of agents feeling their leads were sold back to them. You can't ignore what the consumer thinks. The consumer will use these portals whether you like it or not. Listen to Podcast >>
