Summary: Today's society is an epidemic of distraction. Constantly checking our phones inside and outside of meetings, during meals, with cherished family time has become routine. The price of lost human connection can be significant. Elite listening is the art of tuning out all else when in a conversation. Of giving your fullest attention to the conversation and being rewarded with an incredible level of engagement and stronger relationships. It's a game changer and has the power to define a brand. The author of Brand Delusions, Bill Leider, joins me to discuss this incredible style of listening and shares the signficance and nuances of making listening being a defining factor in you and your personal brand. He shares techniques on how to create "omg moments" by being a completely engaged listener. "Transactions pay the rent, but relationships build the business." via @BillLeider This interview gives you strong insight to brand and how to clearly define your engagement with your clients. Bill Leider has an extensive background in executive leadership, management and strategy consulting to a wide range of organizations, from Fortune 500′s to midsize and small entrepreneurial companies in a variety of industries.During his more than thirty-five years of management and consulting he has most recently been the CEO of Real Estate Shows and is currently the CEO of Gravelnuts, LLC, the Chairman of Nexzus Publishing Group, LLC (publishers of The Personal Real Estate Investor Magazine), and heads William Leider and Associates, his consulting firm. He has held positions in industry as CEO, President, Executive Vice President and Vice President,Finance in publicly traded and privately owned mid-size companies. He has been involved in general management, marketing, sales, franchising, manufacturing, distribution and finance. Some of his larger consulting clients have included: Toshiba, Oracle, Thermador, Vertis, KPMG Peat Marwick, Paramount Pictures and MGM. Bill’s experience and success as a leader and a consultant have included an innovative approach to executable strategic planning, creatively assessing and strengthening Brands (which gave rise to “Brand Delusions”), developing Values conscious organizations, improving team effectiveness and communication, and implementing cultural change. His involvement has consistently improved the bottom lines of the organizations for which he has worked. Bill received his BS degree in business from UCLA. He has also served on the Board of the Los Angeles chapter of the Entrepreneurship Institute; he has taught the business planning course in the Fast Trac program at the University of Southern California (USC); and he is currently a regular guest lecturer in the Masters program at the Sol Price School of Public Policy at USC.
