Summary: Lilach fell in love with Social Media in 2007, as an early adopter the medium came natural to her. The irony for her is it was much easier to get the hang of the various channels, to get followers and more… It's much more challenging today. Her first blog was just a hundred of words and now has seen the need to write so much more than in the early days. Brands she loves for social media strategy: Cadbury Chocolate who had an amazing strategy that took them to 1million fans on Facebook and wanted more engagement. They created a chocolate "thumb up" ie., a Like… generated a ton of conversation, shares… clever from a branding standpoint, engagement and more. Inexpensive way to leverage the brand. The primary goal was for engagement not for money. She loves Skype, lives in email but clients respond best to Skype. It's a delightful, refreshing look inside one of the top social media people on Forbes list. We also talk about the 1 million visits she gets on her blog, Socialable . She gives us insights into monetization strategy at Socialable. Thanks for listening and don't forget to share your thoughts! Enjoy, Kelly Mitchell ~ The Caffeinator @KellyMitchell / Rate us on iTunes / Subscribe Now / Subscribe to our YouTube Channel About Lilach Bullock Lilach is a business owner, social media consultant, internet mentor and founder of Socialable.co.uk. You can follow her on Twitter @lilachbullock Listed in Forbes as one of the top 20 women social media power influencers she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and her own advantage. After launching her first business within three years of becoming a mother, through marketing via business networking and social media, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generates in excess of 250,000 + page views per month. Lilach is consulted by journalists and regularly quoted in newspapers on social media related matters, including (Prima Magazine, The Sunday Times and BBC Radio 5 Live ). A keynote speaker at business and marketing seminars, Lilach teaches about online marketing. Her second book (co authored with Sarah Arrow) Using Images to Influence the World achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
