Episode 42: Unlock Your Product’s Value with Customer Segmentation

Summary: Brecht and Scott discuss some of the results of Brecht's recent customer segmentation efforts with DistressedPro, and plans to capitalize on the learnings. We also start a new show segment - Half Baked Ideas - where we pull out business ideas / domains / concepts we thought would make us millions, and proceed to shred them. Stuff: Google info on page grouping in Google Analytics Video of the Dave Collins at MicroConf 2013 Robert Grahams javascript widget survey tool Superfast business segmentation example Ramit Sethi defined funnel example Block Chain bitcoin wallet and app ConversionXL: 12 A/B Split Testing Mistakes I see Businesses Make All The Time