Summary: In this 20 minute interview, Lynn Fulks, Principal Partner of Upstart Group LLC, discusses the tried and true methods her firm uses to help businesses develop effective marketing and branding campaigns. She explains a 3 stage process that requires thought and research (and investment) before resorting to tactics, and why most campaigns are doomed from the start.The interview was conducted by Bill Black, The Exit Coach, on The Exit Coach Radio Show - the Information Station for Age 50+ Business Owners contemplating Business Succession and Exit Planning. Check back often to listen to other content by Lynn - See the "ADVISOR INDEX" on right from the Home Page Or listen to our many other top Advisor Guests' 20 MINUTE INTERVIEWS and 1 MINUTE AUDIO TIPSTo get updates on new content and a Weekend Summary , text "EXIT" to 22828 or CLICK HEREWe have over 100 Advisors booked and we add new content daily, so come back often! Please mention Exit Coach Radio to your friends!ExitCoachRadio.com - Come Listen for a Minute
