Episode 259: SMAC and the Transformation of Innovation (Free)




The Project Management Podcast show

Summary: Play Now: This episode is sponsored by The Agile PrepCast for The PMI-ACP Exam: This interview with Dave Cornelius was recorded at the Southland Technology Conference 2013 in Long Beach. It is, however, about the presentation he gave at the PMI North American Congress in New Orleans. Dave Cornelius (http://www.linkedin.com/in/daveauck) argues that social media, mobile devices, analytics and cloud computing (SMAC) have combined to create a technology ecosystem that supports disruptive and sustaining innovation. The ready availability of the SMAC ecosystem connects customers to new innovations and supports shopping on e-commerce sites and in brick-and-mortar stores. Importantly, the SMAC application has transcended retail and consumer marketing activities, and also has significant relevance in banking, healthcare, and other business functions. In our interview we discuss SMAC technologies and their use in and impact on various industries. Using the SMAC platform, project managers can develop new products and services by renting technology capability without owning the infrastruc.ture, software, and support staff. Project management information systems (PMIS) can leverage the SMAC platform over a secure Internet connection to support collaboration between team members and enable transparency about a project 's health. Social media, mobile devices, analytics, and cloud computing are the amalgamation of mature technologies for the 21st century. Below are the first few pages of the transcript. The complete transcript is available to Premium subscribers only.  Podcast Interview Cornelius Fichtner: Hello Dave! Dave Cornelius: Well hello, Cornelius, Dave and Cornelius!. Cornelius Fichtner: Yes! It's always strange when I see you. It's like, do I call you Cornelius, Dave or what? Anyway, so, we're actually not going to talk about the Southland Technology Conference because you and I were scheduled to record an interview about your presentation from the Global Congress in New Orleans where we both were last week and we missed each other and we never got it done and I walked into you here today and I'm like: "Hey Dave! I didn’t know you were going to be at this conference! Let's sit down. Let's do the recording!" Dave Cornelius: Yes, nothing like the moment, isn't it? Cornelius Fichtner: Nothing like the moment, exactly. So your presentation at the Global Congress was "SMAC and Transforming Innovation". Before we look at what SMAC actually means, how did the presentation go? Dave Cornelius: I thought the presentation went really well. One of my friends from PMI-OC as well as from OC Project Masters Toastmasters Club was there and she found my presentation which was excellent. But also just the people who came and participated in the process. There was an interactive process which was really great that people were allowed to apply SMAC to a new innovation that they came up with during that session. So that was really, really awesome and enlightening. Cornelius Fichtner: Okay. How many people were at the session? Dave Cornelius: I think roughly around 40 something people showed for that presentation. Cornelius Fichtner: Alright, perfect! Moving on, so what does SMAC, s-m-a-c stand for? Dave Cornelius: Well SMAC stands for Social Media, Mobile technology, Analytic and Cloud Computing. It's the convergence of four mature technologies to give you a great platform to really execute your business and even transform the way you do business as an organization. Cornelius Fichtner: How long has the term been around? Because frankly when I first saw the title of your presentation, that was the first time I came across it. Dave Cornelius: I believe the first time I ran into this acronym was in perhaps 2012 or 2013 by a company called Cognizant. They had a whitepaper on SMAC. Cornelius Fichtner: Alright! Just so that you know folks, here at the Southland Technology Conference, there is a whole track about SMAC. So they have 4 tracks here --- Proj