Summary: In Episode 4 we defined The Authority Mindset as being a customer educator and advocate. In this episode we explore "The Authority Mindset" again...specifically we dig into something we call micro specialization. Celebrity entrepreneurs like Dave Ramsey and Richard Simmons have dedicated their careers to being specialists on very, very niched topics...and have profited wildly. We go over a few case studies, then go through a five step process that will help you create your own and bring your new micro specialization to market.
