Authority Alchemy with Brian Horn and Jack Mize

This is the second installment of our bonus, "Profiles of Authority" series. In this series we share an interview with someone that has demonstrated the ability to position themselves as an authority of their industry. Today we talk to Doug Clark, star of Spike TV's hit show, Flip Men. Born and raised in Utah, Doug Clark graduated in 1997 from the University of Utah Magna Cum Laude with a Bachelors Degree in Economics and Science. He worked for Colgan Air as a First Officer and a Captain until 2004 when he was hired by Sky West Airlines. In 2011, Clark left Sky West to focus his interests solely in the real estate market. Since 2005, his companies Equity Capital Group and Clark Venture Capital have purchased nearly 50 million dollars in property.

In Episode 4 we defined The Authority Mindset as being a customer educator and advocate. In this episode we explore "The Authority Mindset" again...specifically we dig into something we call micro specialization. Celebrity entrepreneurs like Dave Ramsey and Richard Simmons have dedicated their careers to being specialists on very, very niched topics...and have profited wildly. We go over a few case studies, then go through a five step process that will help you create your own and bring your new micro specialization to market.

Here's a little known fact...very few authors write books to make money off publishing. Mr. Robert Kiyosaki, initially wrote the New York Times best seller book "Rich Dad Poor Dad" to sell his educational game called Cashflow. A book is the ultimate brochure - it promotes your services and business and gets you free publicity. Most important of all, it gets you more referrals, more repeat customers...and more business - period. It makes you stick out among your competitors as the AUTHORITY. BUT...publishing a book alone is not enough, you need to make it a Best Seller if you wish to open the door to other financial goldmines. We discuss the official "definition" of a best seller and how many well known authors get their books to best seller status. "Becoming a Best-Seller is not a matter of 'luck', it is achieved systematically with traditional time-proven marketing strategies." In today's AUTHORITY HACK, we share how few books sales it takes to become a best selling author. There are several factors every major best sellers list uses to determine the ranking of their authors. We walk you through the process and give some hacks that will make it easier than you thought possible. You don't want to miss this one...

This is the first installment of our bonus, "Profiles of Authority" series. In this series we'll share an interview with someone that has demonstrated the ability to position themselves as an authority of their industry. Today we talk to Keri Murphy, TV host and CEO of Inspired Living. She is also a well know host of shows on E!, TV Guide and The Golf Channel. She is also a very successful speaker and coach with a growing global brand that focuses on helping people live their dreams. Keri said, "In less than 3 years I have created a six-figure business doing — and more importantly — being what I always knew I was called to do." She explains how she claimed her AUTHORITY in the competitive world of TV and entertainment.

Director Robert Rodriguez once said,"Changing the game is a mindset." He's right. The first step in changing your "game" and elevating yourself to authority status is changing your mindset. We'll be digging into several areas of the AUTHORITY MINDSET over the coming months, but in this episode we wanted to focus on elevating your focus from one of "sell more stuff" to "being a customer educator and advocate". We discuss how and why a simple mindset shift can make massive differences in how you are perceived by your prospects "The first step in changing your 'game' and elevating yourself to authority status is changing your mindset." Keri Murphy, Host of TV's Inspired Living In today's "Authority Hack" we share how you can get celebrity endorsements for what you do. Its a great way to tie yourself into top level celebrities for free.

Episode Number Three of the Authority Alchemy Podcast is here. What will they find when they GOOGLE you? If you're not claiming your Authority by optimizing Social Profiles, Websites, Business Listings, Press Releases and any other online assets for your Name, you are neglecting one of the biggest opportunities to make your prospects PICK YOU?

Extra! Extra! Read All About It. Press Releases aren't dead after all. If you thought Press Releases were dead because the SEO world pronounced them so when Google wiped out their strength as a source of backlinks, then you were probably never using them to their highest and most profitable effectiveness in the first place. Listen to this powerful episode as we walk you through the Anatomy of an Authority Press release exposing the authority creating strategies embedded in the Wall Street Journal piece about our new show below. You will never read or write one the same again.

Welcome to Episode Numero Uno of the Authority Alchemy Podcast. Find out just what we have in store for you to learn what it means to position yourself as THE Authority for your industry faster than you thought possible.