Summary: This week's episode tells a story of how a "regular pool guy" turned around a struggling business in the height of the financial down turn by writing blog posts that answered the very questions he was asked every day by his customers. This simple yet powerful "they ask, we answer" method is now taught by Marcus at conferences around the world and on his website TheSalesLion. Does it work? You bet! Marcus's original website RoverPoolsAnd Spas.com is now the most trafficked swimming pool website in the world. It totally crushes its competitors in the SEO stakes, dominating for most of its target keywords. Marcus says he's not an SEO expert, however his methods work very well to attract Google search traffic. Listen in and learn how you too can attract more traffic with Marcus' method. EPISODE HIGHLIGHTS: Epic Blog Posts. Effective Post Titles. Grammar - Is It Important? Blog Post Lengths. Content Marketing Is A Long Term Strategy. Putting Content Together. Getting Over The Writer's Block. The Coffee Shop Approach. SEO and Social Media with Content Marketing. Email Listing. Panda/Penguin/Hummingbird Effects.
