The Traffic Jam Podcast: Website Traffic | SEO | PPC | Social Media | Content Marketing | Podcasting

In the ocean of online content, unless you can stand up and stand out, your content will almost always fall on blind eyes. In this episode Mars Dorian the branding and all round creative whizz kid reveals how you can get noticed online even in the most crowded of markets. Mars (but from Earth) has got himself noticed online, because he's adopted a unique visual style driven by his edgy graphics and loud colours and supported by a unique writing style that caught the attention of Mark Schaefer and Corbett Bar amongst others. Tune in and learn branding, content and connecting tips that will drive targeted traffic to your website. EPISODE HIGHLIGHTS: Today Global Business Website Scenario. Why Mars Does Not Worry About Traffic. The Mars Dorian Brand. Successfully Finding Your Style. How To Find The Right Connections. Benefits of Guest Posting and Getting Paid To Do It! The Right Approach to Getting Connections. Personal is Perfect. Dissecting the Mars Dorian Content. The Value of Personal Connections.

With Google Hangouts being a part of the Google social package, there is absolutely no doubt that it is a powerful tool in getting your message across with your audience and increasing your traffic and conversion as well. Learn how you can leverage Google Hangouts on Air to your advantage with the Google Hangout helper himself, Ronnie Bincer. EPISODE HIGHLIGHTS: Google Hangouts and Hangouts on Air Hangouts on Air vs. Webinars How To Capture Emails from Hangouts on Air Leveraging Your Hangouts on Air For Maximum Exposure Best Hangout on Air Formats What You Need To Do A Hangout on Air Before, During and After A Hangout Musts

According to this week's guest, mobile marketing is the way of the future, and he tells how the use of mobile can indeed get you more traffic, sales and better reach to your audience. With his background starting with huge brands and SMS marketing, Greg Hickman has grown together with the advancement in mobile and smart phones. As Greg would say it, mobile marketing is the future, so listen in right now. EPISODE HIGHLIGHTS: The Mobile Phone Development Mobile Marketing in 2014 Unbelievable Mobile Statistics Local Marketing Through Mobile Phones What is Mobile Friendly Mobile Site vs. Mobile Responsive Sites Mobile Designs That Work Email Marketing Done Right SMS Marketing Social Media on Mobile

A self-confessed Google+ geek, this week's guest brings to the show a lot of insights on why Google+ is the social platform that you should not forgo especially because, as he would say, Google plays favorites! Find out why for Content Warfare author and podcaster Ryan Hanley Google+ has the edge among other social media platforms as he unveils the Google advantage. EPISODE HIGHLIGHTS: The Google+ advantage as a social media platform. Setting up your Google+ account. Google+ vs. Google Pages. Increasing Search results through Google+ Google+ and Content Marketing. Formatting Your Google+ posts right. Link Sharing. Utilising Google+ Commenting. Ryan's best traffic getting secret.

Self confessed to be the accidental blogger, Jeff Bullas has found the perfect balance for his blog being named as #11th in the Social Media influencer for 2013. But what does it take to get to that rank? In this episode, Jeff shares how he has earned 4 million visitors in his site every year only with social media and without any paid traffic at all! Listen in as Jeff tells his trade secrets to his success. EPISODE HIGHLIGHTS: How Jeff Built Traffic To His Blog. Jeff's Twitter Secrets. Ups And Downs of Automated Tweets. Generating Traffic Through Social Media. How Hummingbird Affected JeffBullas.com. Content Creation Techniques. Choosing The Right Domain Name. Guest Posting How To's. Blog Page Design. Multi-Media Posts.

This week's episode tells a story of how a "regular pool guy" turned around a struggling business in the height of the financial down turn by writing blog posts that answered the very questions he was asked every day by his customers. This simple yet powerful "they ask, we answer" method is now taught by Marcus at conferences around the world and on his website TheSalesLion. Does it work? You bet! Marcus's original website RoverPoolsAnd Spas.com is now the most trafficked swimming pool website in the world. It totally crushes its competitors in the SEO stakes, dominating for most of its target keywords. Marcus says he's not an SEO expert, however his methods work very well to attract Google search traffic. Listen in and learn how you too can attract more traffic with Marcus' method. EPISODE HIGHLIGHTS: Epic Blog Posts. Effective Post Titles. Grammar - Is It Important? Blog Post Lengths. Content Marketing Is A Long Term Strategy. Putting Content Together. Getting Over The Writer's Block. The Coffee Shop Approach. SEO and Social Media with Content Marketing. Email Listing. Panda/Penguin/Hummingbird Effects.

Starting her career in marketing with Harley Davidson and prominent motivational speaker Anthony Robbins, Amy Porterfield burned her bridges and dived deep in to social media marketing. 2 years out of Robbins Amy was approached by Wiley to co-write a Facebook for Dummies and she's not looked backed since. She's now considered one of the foremost experts on Facebook marketing, a reputation she has gained in part through her highly commended FBInfluence program. In this episode, Amy Porterfield joins James Reynolds and shares her secrets to building an email list using Facebook promoted Posts. It's a strategy Amy sites as "building her business" and she'll share with you exactly how you can build your email and business with this strategy too. EPISODE HIGHLIGHTS: Importance of Facebook Marketing. Effective Offer/ Giveaway. LeadPages Study. What Your Audience Wants. Opt in Page In/Out Facebook. Running Facebook Ads. Effective Lead Pages Template. Facebook Power Editor.

The first Traffic Jam search engine optimisation episode has been along time coming. The wait is finally over. My guest on episode 22 is Rand Fishkin the CEO of Moz.com, the founder of inbound.org and possibly the most prominent SEO in our industry. Rand and the team at Moz are at the forefront of search marketing research. Moz through their field studies (such as the bi annual ranking factors study) and with access to a large data set via their analytics and marketing tools know better than most what's influencing search rank in the current times. Listen in to my grilling chat with Rand as we discuss why SEO now is different, what most SEO's have got wrong, how Google+ really affects your rank and much more..... EPISODE HIGHLIGHTS: The Evolution of SEO. Is SEO Dead? SEO Ranking Factors for 2013. Google+ As A Ranking Factor. Ranking Factors From moz.com's Research. Biggest SEO Mistakes. From SEOMoz to Moz.com. SEO and Social Networks - How They Work Together. Facebook Marketing.

Pinterest is the 4th largest traffic driver worldwide and Melanie Duncan claims if you apply what she teaches you can get a large chunk of that traffic. On this episode entrepreneuress Melanie shares the basics of Pinterest, so if you've not harnessed its power yet you'll soon be ready to get started, plus for the experienced Pinner Melanie reveals her secret tools that'll take your pinning to the next level. Melanie Duncan from the Online Edge Academy is the creator of The Power Of Pinning course used by over 7000 members to increase traffic and sales to their business. EPISODE HIGHLIGHTS: Doubling Your Business With Pinterest. How Pinterest Works For Businesses Offering Services. Pinterest Audience Demographics. Pinterest and Your Other Social Media Platforms. How To Increase Your Pinterest Following. What Makes Good Pinterest Content? Pinterest Video Post vs. Audio Posts. Cool Tools for Creating Pins. Desirable Pin Sizes. Search Traffic Through Pinterest. Pinning Schedule. What Boards You Need to Have.

Be inspired to take on the web and use social in your business to dominate your market as social media keynote speaker and author Neal Schaffer talks about social media and how you can use it to your business for your own success. Whether you are B2B or B2C, social media should be a part of your medium to reach your market. EPISODE HIGHLIGHTS: How To Measure Social Media Success. Social Media Strategy. Social Media For Business. Why Businesses Must Invest On Social Social KPIs. Social Media Platforms for B2B and B2C. Social Media Management Tips. Finding the Right Social Media Manager Internally. Organic vs. Paid Social. Biggest Business Mistakes in Social Media.

More than 120,000 slide share views is possible when your content marketing is of rock star proportions. Lee Odden of Top Rank Marketing discusses the importance of instilling awesome in all your content because high quality content stands you out from the crowd and gets shared more. In this episode Lee who is the author of Optimize reveals 2 content strategies you can easily replicate in your own business plus the Optimize 360 formula for attracting, engaging and converting prospects. EPISODE HIGHLIGHTS: How Slide Share Presentations Came About. Promoting Content Effectively. Lee's Standards of Quality. Measuring The Benefits. Content Marketing Lee Odden Style. SEO and Content Marketing. Modern vs Legacy Marketer. Optimize 360 Process. Printed Books vs E-Books. Content Marketing and Social Media. The Content Marketing Future.

More than just how to grow your audience, this week's episode teaches you how to grow and influence an audience online. You may ask what is an influencer and how that helps my business model, but worry not, we've got all that covered from a great influencer himself, Mark Schaefer. Mark from Businesses Grow is a man who's list of credentials goes on and on, but to sum it up he's a best selling author, a blogger, speaker, mentor and Twitter expert, and more. Don't miss the great tips he is sharing and listen in now! EPISODE HIGHLIGHTS: Social Media and It's ROI. Qualitative vs. Quantitative Social Media Value. Clout Score. Online Power and Influence Factors. Who Qualifies As An Influencer? The Reciprocity Concept. The Tao of Twitter. Social Media Role in Your Business. Will Sharing Info Lead To Business Profit Loss?

This week's guest lives and breathes podcasting 7 days a week, 52 weeks of the year! John Lee Dumas is the host of the #1 ranked business podcast on iTunes; a daily podcast show called Entrepreneur On Fire where John interviews successful entrepreneurs about their journey to success. What is so remarkable about Johns own success with Entrepreneur On Fire is the speed at which he has climbed the ranks. 12 months ago Entrepreneur On Fire was still to be launched to the world, now the podcast sits atop of iTunes having been downloaded over 2 million times and growing at a phenomenal rate of 350,000 downloads per month. Listen in as I ask John to open up the studio doors to reveal the lessons of Entrepreneur On Fire's success. EPISODE HIGHLIGHTS: Entrepreneur on Fire Business Model. How To Make Money Podcasting. What Triggered John Dumas To Start Entrepreneur on Fire. Podcasting Mistakes and Challenges. How Is A 7-Day a Week Podcast Possible? Getting Started with Podcasting.

Content Marketing is nothing new, companies like John Deere have been doing it for over a century. However in past few years as we move through the eras of web 2.0 and web 3.0 content marketing has resurfaced and companies both large and small are using it to catch the attention and trust of their target markets. This week's guest Joe Pulizzi, the 'poster boy' of Content Marketing is leading the content marking revolution. His company the Content Marketing Institute is the number 1 online resource for content marketing and it's event Content Marketing World is the largest content marketing event on the planet. Listen in to this episode for a fast paced discussion on the what to do's and what not to do's of content marketing. EPISODE HIGHLIGHTS: What is Content Marketing? History of Content Marketing. Content Marketing Advantage. Knowing Who To Target. The Perfect Piece of Content. Why Consistency Is Key. Timetable for Content Marketing. Giving Away The Secret Sauce. Give More, Receive More Strategy. The Best Content Marketing Platform.

This week's topic is something that has been gaining a lot of popularity and momentum over the recent months and weeks. The topic for this week's show is remarketing which is also known as retargeting. Today's guest is in his own words an expert in acquiring and converting sales and leads and owns an agency that started with $60 and became a six figure business in a year. EPISODE HIGHLIGHTS: The Importance of Tracking. The Concept of Remarketing. Remarketing vs. Conventional Ads. Remarketing on Facebook. Getting Started on Remarketing. Various Remarketing Campaign Strategies. Message Sequencing. Retargeting vs Browser War. Most Effective Ad Sizes. Various Targeting Techniques.